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Recruitment Advertising as an Instrument of Employer Branding
The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values. The analysis conducted in the book demonstrates that job advertisements constitute a distinct promotional business genre,...
Innovations in Biomedical Engineering
This book presents the latest developments in the field of biomedical engineering and includes practical solutions and strictly scientific considerations. The development of new methods of treatment, advanced diagnostics or personalized rehabilitation requires close cooperation of experts from many fields, including, among others, medicine, biotechnology and finally biomedical engineering. The latter, combining many fields of science, such as computer science, materials science, biomechanics, electronics not only enables the development and production of modern medical equipment, but also participates in the development of new directions and methods of treatment. The presented monograph is a...
Teaching & Researching: Language Learning Strategies
New to the regarded Applied Linguistics in Action series, this accessible and informative book redraws the language learning strategy landscape. In this book Rebecca Oxford offers practical, innovative suggestions for assessing, teaching, and researching language learning strategies, she provides examples of strategies and tactics from all levels, from beginners to distinguished-level learners, as well as a new taxonomy of strategies for language learning.
Mediating Languages and Cultures
The history of "language teaching" is shot through with methods and approaches to language learning - most recently with "communicative language teaching" - but this book demonstrates that a more differentiated and richer understanding of learning a foreign language is both necessary and desirable. Languages and cultures are interlinked and interdependent and their teaching and learning should be too. Learning another language is part of a complex process of learning and understanding other people's ways of life, ways of thinking and socio-economic experience
Mapping out the Research Field of Adult Education and Learning
This book discusses the current state of the art in research on the education and learning of adults, and how such research has been transformed through contemporary policy and research practices. Gathering contributions from leading experts in the field, the book draws on previous research, as well as new findings in order to provide a map of this research field and its contemporary history. The chapters address a number of questions, including: What constitutes this research field? What theories and methodologies dominate within the field? What “invisible colleges” are active in shaping this academic field, in marking out its contours and in transforming its contemporary battle zones? ...
The Hospice
Explains how to start a hospice, discusses issues concerning their Administration, And Considers Staff Stress, Emotional Support For mourners, ethical problems, and legal concerns.
Roman Pottery in the Near East
Presents papers presented at an international workshop dedicated to the study of Roman common ware pottery in the Near East held in Berlin on 18th and 19th February 2010.
