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Strategy and Performance
Terms such as the 'new competitive landscape', 'hypercompetition' and 'inherent instability and change' have been used over the past decade to describe the changing global competitive environment. A plethora of strategic and operational measures have been used to enable firms to gain sustainable competitive advantage, with varying degrees of success. Yet we remain in largely uncharted territory with strategic preparation for the future becoming a critical activity. Strategy and Performance provides academics, practitioners and students with a highly focused approach to competing in the global marketplace.
Research Anthology on Approaches to Social and Sustainable Entrepreneurship
Social entrepreneurship has grown in popularity in recent decades as a way to use business models and innovation to address social and environmental issues. While these ventures are helpful to many, emerging opportunities and challenges in the field still need to be explored. It is essential to remain knowledgeable on the emerging research within the field of social entrepreneurship so that we may better implement entrepreneurial solutions to social issues. The Research Anthology on Approaches to Social and Sustainable Entrepreneurship presents a comprehensive collection of the recent research into the developments, challenges, and opportunities of social and sustainable entrepreneurship in the modern era. Covering topics such as ecotourism, leadership styles, and poverty alleviation, this major reference work is an indispensable resource for business leaders and executives, entrepreneurs, government officials, community leaders, students and educators of higher education, economists, sociologists, librarians, researchers, and academicians.
Entrepreneurship
Entrepreneurship is credited for technological invention, the rise of corporate empires and directly linked to economic development around the world. This multi-volume set of original essays showcases emerging theory and practice in entrepreneurship to illuminate its many facets, covering such topics as business models, entrepreneurial mindset, market research, capitalization, intellectual property, risk and uncertainty, and organizational culture. Volume 1, People, focuses on the intersection between individuals and entrepreneurship, with an emphasis on the cognitive, economic, social, and institutional factors that influence people's behavior with respect to entrepreneurship. Volume 2, Pro...
Marketing in Transition: Scarcity, Globalism, & Sustainability
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers co...
Encyclopedia of Sports Management and Marketing
The first reference resource to bring both sports management and sports marketing all together in one place.
The Oxford Handbook of Arts and Cultural Management
"The Oxford Handbook of Arts and Cultural Management surveys contemporary research in arts and cultural management, fulfilling a crucial need for a curated, high quality, first-line resource for scholars by providing a collection of empirical and theoretical chapters from a global perspective. With a focus on rigorous and in-depth contributions by both leading and emerging scholars from international and interdisciplinary backgrounds, the Handbook presents established and cutting-edge research in arts and cultural management and suggests directions for future work"--
New Challenges to International Marketing
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Rethinking Entrepreneurial Human Capital
This book focuses on the specific traits and nature of entrepreneurial human capital and the extent to which it can be stimulated by entrepreneurship education – especially when these activities combine collaborative practices and innovation. It includes a comprehensive collection of articles on how entrepreneurship education can be structured, providing theoretical reflections as well as empirical evidence. As such it contributes to the ongoing debate on the teachability of entrepreneurial skills and the role of innovation and collaboration in the design of educational programs that aim to spread entrepreneurial human capital.
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the communi...
Handbook of Quantitative Research Methods in Entrepreneurship
This Handbook will be an invaluable original reference tool for both researchers and students embarking on a new research project. It will be useful both for those who are using quantitative data for the first time and for more experienced researchers who are interested in new quantitative techniques and methods.
