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Proceedings of the 1996 Multicultural Marketing Conference
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory...
Protection and the Law
Discusses the functions of various governmental agencies concerned with consumer protection, with emphasis on contracts.
Proceedings ... Annual Conference of the American Council on Consumer Interests
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Understanding the Marketplace
Describes the contemporary marketplace, the persuasive role of advertising, and current issues facing the consumer.
Perception of Consumer-economic Problems of Graduates in Arizona High Schools who Were Unmarried Four Years After Graduation
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