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Food at Work
This volume establishes a clear link between good nutrition and high productivity. It demonstrates that ensuring that workers have access to nutritious, safe and affordable food, an adequate meal break, and decent conditions for eating is not only socially important and economically viable but a profitable business practice, too. Food at Work sets out key points for designing a meal program, presenting a multitude of "food solutions" including canteens, meal or food vouchers, mess rooms and kitchenettes, and partnerships with local vendors. Through case studies from a variety of enterprises in twenty-eight industrialized and developing countries, the book offers valuable practical food solutions that can be adapted to workplaces of different sizes and with different budgets.
Handbook of Marketing Decision Models
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
An Investor’s Perspective on Marketing Excellence
Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.
CUSTOMER EXPERIENCE MANAGEMENT - THE EXPERIENTIAL JOURNEY
Organizations that want to deliver required outcomes can do so by shifting gears from traditional 'command and control tactics', to a more collaborative way of working with customer interactions, ensuring relevant skills and capabilities are made available. By investing in technology, organizations that support the customer experience can provide accurate forecasting, customer in sight, and the skills and capabilities regardless of their location and time zone. Processes that span the back office to the front office should provide real time insight into the interpersonal experience journeys and enable co-creation of goods and services.
Information Management and Big Data
This book constitutes the refereed proceedings of the 6th International Conference on Information Management and Big Data, SIMBig 2019, held in Lima, Peru, in August 2019. The 15 full papers and 16 short papers presented were carefully reviewed and selected from 104 submissions. The papers address issues such as data mining, artificial intelligence, Natural Language Processing, information retrieval, machine learning, web mining.
Lifestyle Market Segmentation
The latest marketing guide from expert Dennis Cahill—that teaches how to effectively use lifestyle segmentation for marketing strategies Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use—to clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the “whys” of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Se...
Review of Marketing Research
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Big Picture Pedagogy: Finding Interdisciplinary Solutions to Common Learning Problems
Take a big-picture look at teaching and learning. Building on existing pedagogical research, this volume showcases the scholarship of teaching and learning (SoTL) across the disciplines--and takes it in a new direction. In each chapter, interdisciplinary teams of authors address a single pedagogical question, bringing each of their home disciplines specific literature and methodologies to the table. The result is a fresh examination of evidence-based practices for teaching and learning in higher education that is intentionally inclusive of faculty from different disciplines. By taking a closer, more systematic look at the pedagogies used within the disciplines and their impacts on student le...
Paradoxes in Food Chains and Networks
This publication contains the proceedings of the 5th international conference on chain and network management in agribusiness and the food industry. Papers will focus on the paradoxes caused by conflicting interests in the fields of economics and ethics, technology and environment, legislation and internationalisation, etc. The modern consumer demands highquality products, in broad assortments throughout the year, and for competitive prices. Society imposes constraints on companies in order to economize on the use of resources, ensure animal-friendly and safe production, and restrict pollution. Together with technological developments and increased international competition, these demands ha...
How Consumers Pick a Hotel
Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you’ll be prepared to offer services that meet the public’s demands, and you’ll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective str...
