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This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including ho...
Long-awaited and comprehensive biography of the great Irish author James Joyce James Joyce was one of the greatest writers of the twentieth century, but he was not immediately recognised as such; rather he lived in exile in the cosmopolitan Europe of the 1920s in a bid to escape the suffocating atmosphere and parochial prejudices of his native Dublin. His unstinting dedication to authorship picks him out as a writer in the romantic tradition. He battled poverty and financial dependency for much of his adult life, as well as near-blindness from 1917 and the grief of his daughter Lucia's mental illness. He suffered too the slings and arrows of uncomprehending critics especially for his influential Ulysses, which was banned in both Britain and America. Drawing on considerable new material that has only recently become available, Gordon Bowker's biography attempts to get beyond the exterior life to explore the inner landscape of an extraordinary writer who continues to influence and fascinate, well over a century after his birth.
In the opening pages of this, my book, you will read as to why I took so much. time in deciding to write of my personal dealings with my Lord and Saviour. It began with a seed planted in my heart by my granddaughter Clare, it took two years to germinate then grew into a personal record of Gods unfailing love and His ever open and listening ear. I had not made any notes of my prayers, never dreaming that I would have to recall them in putting pen to paper as it were. I felt compelled to record so many prayers and answers that my readers would be drawn closer to The Saviour of the world; my Lord and Saviour that you might come to Know Him, Love Him, and invite personally into your heart and Life. The Lord Bless you and Keep you.
This book offers a fundamental and comprehensive re-evaluation of one of Joyce’s most pervasive themes. By showing that betrayal was central to how Joyce understood and depicted the difficulties and terrors at the heart of all relationships, this book re-conceives Joyce’s approach to history, politics, and the other. Leaving behind the pathologizing discourses by which Joyce’s interest in betrayal has been treated as an ‘obsession,’ this book offers a vision of Joyce as both dramatist and theorist of betrayal. It demonstrates that, rather than being compelled by some unconscious urge to produce and reproduce textual betrayals, Joyce had a deep and hard-won conception of the specific dramatic energies wrapped up in the language and structures of betrayal and repeatedly found ways to make use of this understanding in his work.
Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
Interrogating the intersections of food, journalism, and politics, this book offers a critical examination of food media and journalism, and its political potential against the backdrop of contemporary social challenges. Contributors analyze current and historic examples such as #BlackLivesMatter, COVID-19, climate change, Brexit, food sovereignty, and identity politics, highlighting how food media and journalism reach beyond the commercial imperatives of lifestyle journalism to negotiate nationalism, globalization, and social inequalities. The volume challenges the idea that food media/journalism are trivial and apolitical by drawing attention to the complex ways that storytelling about food has engaged political discourses in the past, and the innovative ways it is doing so today. Bringing together international scholars from a variety of disciplines, the book will be of great interest to scholars and students of journalism, communication, media studies, food studies, sociology, and anthropology.
In recent years, disaster events spreading across national borders have increased, which requires improved collaboration between countries. By means of an agent-based simulation and an empirical study, this thesis provides valuable insights for decision-makers in order to overcome barriers in cross-border cooperation and thus, enhance borderland resilience for future events. Finally, implications for today's world in terms of globalization versus emerging nationalism are discussed.