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Las profesiones ocupan un papel central dentro de la dinámica de la vida social y a lo largo de la historia han sido valoradas y reconocidas socialmente por el aporte que hacen a la sociedad al contribuir a su bienestar y desarrollo. Actualmente, toda sociedad muestra su fortaleza en función del desarrollo de las instituciones que la conforman, siendo una de ellas la profesión, concepto que siempre ha estado ligado a la evolución y desarrollo de las sociedades. El nacimiento y desarrollo de las profesiones actuales tiene orígenes muy distintos, muchas veces desconocidos por los miembros que las integran, situación que dio pie a la conformación de este libro denominado Origen y evoluci...
In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
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The Musical Gift tells Sri Lanka's music history as a story of giving between humans and nonhumans, and between populations defined by difference. Author Jim Sykes argues that in the recent past, the genres we recognize today as Sri Lanka's esteemed traditional musics were not originally about ethnic or religious identity, but were gifts to gods and people intended to foster protection and/or healing. Noting that the currently assumed link between music and identity helped produce the narratives of ethnic difference that drove Sri Lanka's civil war (1983-2009), Sykes argues that the promotion of connected music histories has a role to play in post-war reconciliation. The Musical Gift include...
A rigorous and empirically-based analysis of the legitimacy challenges facing investment arbitration and the potential for reforms to remedy critique.
In this study a social and cultural anthropologist and a specialist in the study of religion pool their talents to examine recent changes in popular religion in Sri Lanka. As the Sinhalas themselves perceive it, Buddhism proper has always shared the religious arena with a spirit religion. While Buddhism concerns salvation, the spirit religion focuses on worldly welfare. Buddhism Transformed describes and analyzes the changes that have profoundly altered the character of Sinhala religion in both areas.
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.