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Reputational Risk
* Published in association with the Risk Management Association of the USA (RMA), the Association of Insurance and Risk Managers (AIRMIC), and the Institute of Risk Management (IRM), * Will stimulate the thinking of executives and leave them wanting to do something about it (and give them the means to start) * A topical, and increasingly important, issue reflected in recent scandals (Enron, Marconi), government responses (e.g. the Combined Code in the UK), and the continuing growth in consumerism An organization's own reputation is a valuable asset that is often insufficiently managed, if it is managed at all. This book not only outlines its importance, but it presents a new and insightful definition of the risk and proposes an approach for managing it properly. For the first time, a whole range of current issues (scandals and frauds, government legislation on risk management and reporting, the growth of consumerism, etc.) is targeted in a single logical argument on how to deal with it. Aimed at directors and senior executives, professional risk managers, consultants and professional risk advisers, and students in advanced courses.
Strategic Reputation Risk Management
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.
Crisis Leadership
Anyone in a leadership position is only too aware that we live in uncertain times: disaster can strike any business, at any time, and usually without warning. Public institutions, too, face a range of threats – from global recession, resurgent terrorism and a stream of appalling natural disasters. For leaders in such organisations, these crisis situations can present both opportunities and threats. How they lead through such challenging times will propel their careers to new heights – or destroy them completely. Crisis Leadership examines the challenges faced by leaders at each stage of the crisis 'lifecycle', from the instant they learn of the crisis, through to moments of critical deci...
A Short Guide to Reputation Risk
Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage?
Brandjack
Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.
Designing Service Excellence
The moment of truth—that instant when consumers experience and judge service quality—is often a deciding factor in business success. Designing Service Excellence: People and Technology provides practical information on the design, management, and organization of many different types of service industries, such as hotels, restaurants, banks and financial institutions, retail, and the public sector. The authors investigate the consumers’ experience and judgment on service quality, which ultimately determines the success or failure of the service. They then consider people, usability, and technology in the automation of high-quality service. This research-driven book identifies service—...
Public Relations Strategy
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. This new and updated version of Public Relations Strategy explains how PR lies at the heart of sound, ethical corporate communication as a core strategic management function. The new edition explores the following topics: - PR as strategic and issues management - the governance role of PR within organizations - attaining and maintaining reputation - internal communication as PR strategy - online/offline media relations - research matters: exploration and evidence - managing ethics and evaluation in PR programming Including many new international case studies, this fully updated, third edition of Public Relations Strategy is a useful addition to the thinking practitioner's library, and an invaluable learning tool for students undertaking examinations in PR and related disciplines.
Deadlines on the Front Line
The author of this gritty memoir has lived life to the full and fortunately has the ability to recall his experiences in a graphic and entertaining manner.As a war correspondent and paramilitary policeman, Moorcraft was a magnet for drama and action. His descriptions of sometimes tragic and often hilarious escapades in war torn countries literally from A (Afghanistan) to Z (Zimbabwe) are self-effacingly entertaining. His light-hearted approach disguises a thoroughly perceptive and analytical mind. The reader will never be bored while accompanying Moorcraft reporting on wars in over thirty combat zones in Africa, Asia, the Middle East and Europe. This is his book of hazardous travels to strange, often little-known places meeting even stranger people who were often all too keen to lock him up or try and kill him.Deadlines on the Frontline is a delightful and invigorating read which offers an intelligent insight into the turbulent world of the late 20th and early 21st centuries
Strategic Planning for Public Relations
The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. I...
Women's Bodies and Medical Science
An analysis of a scandal involving a doctor accused of allowing a number of women to develop cervical cancer from carcinoma in situ as part of an experiment he had been conducting since the 1960s into conservative treatment of the disease, to more broadly explore dramatic changes in medical history in the second half of the twentieth century.
