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The Development of Thinking and Reasoning
Thinking and reasoning are key activities for human beings. In this book a distinguished set of contributors provides a wide readership with up-to-date scientific advances in the developmental psychology of thinking and reasoning, both at the theoretical and empirical levels. The first part of the book illustrates how modern approaches to the study of thinking and reasoning have gone beyond the Piagetian legacy: through the investigation of avenues previously not explored, and by demonstrating that young children have higher capacities than was assumed within the Piagetian tradition. The second part focuses upon theoretical and empirical investigations of the interplay between logic and intu...
How We Reason
Good reasoning can lead to success; bad reasoning can lead to catastrophe. Yet, it's not obvious how we reason, and why we make mistakes - so much of our mental life goes on outside our awareness. In recent years huge strides have been made into developing a scientific understanding of reasoning. This new book by one of the pioneers of the field, Philip Johnson-Laird, looks at the mental processes that underlie our reasoning. It provides the most accessible account yet of the science of reasoning. We can all reason from our childhood onwards - but how? 'How we reason' outlines a bold approach to understanding reasoning. According to this approach, we don't rely on the laws of logic or probab...
The Strategy and Tactics of Pricing
The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from: Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", whic...
The Rational Imagination
The human imagination remains one of the last uncharted terrains of the mind. This accessible and original monograph explores a central aspect of the imagination, the creation of counterfactual alternatives to reality, and claims that imaginative thoughts are guided by the same principles that underlie rational thoughts. Research has shown that rational thought is more imaginative than cognitive scientists had supposed; in The Rational Imagination, Ruth Byrne argues that imaginative thought is more rational than scientists have imagined. People often create alternatives to reality and imagine how events might have turned out "if only" something had been different. Byrne explores the "fault l...
That's More Of It Now
Colm O’Regan’s massive bestseller Isn’t It Well For Ye? The Book of Irish Mammies brought the wonderful world of the Irish Mammy to homes across Ireland, where it took pride of place alongside the good scissors and the bit of string that might come in handy someday. And now, before you can say “Is it that time already?”, Irish Mammy is back with more words of wisdom. That’s More Of It Now: The Second Book of Irish Mammies takes us even deeper into this parallel universe, with advice on everything from how to tell Mammy she is about to become a Granny to how to discipline a child (aged 0–45), touching on Irish Mammies’ role in the worlds of sport, the workplace, technology, religion and culture. Enjoy popular fairy-tales retold with an Irish Mammy at the centre of them; marvel at exclusive, not-yet-released scenes from the epic Game of Scones; and find some essential apps for the Modern Mammy’s tablet. Probably the most important sequel since The Godfather Part II, or at least Fifty Shades Darker, That’s More Of It Now will find a place in everybody’s heart (and stocking). Just don’t leave it on a damp step.
The Oxford Handbook of Pricing Management
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
Getting the Buggers to Read 2nd Edition
This is a fully up-dated guide for teachers and trainees, containing a new chapter on getting boys into books, plus an extended directory and plenty suggestions for further reading. Although reading is essential for every subject, very little attention has been paid to how it is taught, especially in secondary schools. This practical guide shows teachers how they can improve their students' reading skills using a variety of strategies, including setting up reading clubs, celebrating world book day and creating a reader-friendly school. Brimming with top tips and innovative advice, this book will prove invaluable to teachers everywhere.
Getting Price Right
Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable? Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—a firm’s or manager’s pricing orientation—results in a better long-term pricing strategy. He explores how pricing actually happens in p...
FINANCE FOR ENTREPRENEURS
"Finance for Entrepreneurs" is an essential work for those seeking to successfully navigate the complex world of business finance. This book provides an in-depth and accessible overview of the most important financial concepts, from budget management to investment strategies. Through clear explanations and practical examples, it becomes an indispensable resource for entrepreneurs who want to strengthen their financial skills, optimize their company's resources, and promote sustainable growth. It also provides useful advice on risk assessment and maximizing profitability, making it a valuable guide to making smart and effective financial decisions.
