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Movement of knowledge
Medical knowledge is always in motion. It moves from the lab to the office, from a press release to a patient, from an academic journal to a civil servant's desk and then on to a policymaker. These movements matter: value judgements on the validity of certain forms of knowledge determine the direction of clinical research, and policy decisions are taken in relation to existing knowledge. The complexity of medical information and its wider effects is the focus of Movement of knowledge. The authors address the pervasive influence of knowledge in medical and public health settings and scrutinize a range of methodological and theoretical tools to study knowledge. They take a multidisciplinary approach to the medical humanities, presenting both contemporary and historical perspectives in order to explore the borderlands between expertise and common knowledge. Medical knowledge is deconstructed, reconstructed, and transformed as it moves between patients, health providers, and society at large. The acceptance or rejection of treatment protocols based on medical 'facts' has a fundamental impact on us all.
Creative Marketing: a New Management Philosophy
Creative Marketing lifts marketing theory and practice to a higher order,-a third level above Operational and Strategic Marketing. It provides a new mapping structure, rationale, market research methodology and a new unifying philosophical basis. It involves a new and highly proactive approach to superior market value creation. A secondary objective of the text is to draw marketing back into the province of general management, acknowledging that it has for too long been divorced from its roots and thereby become dominated by an academic perspective. The author argues that the discipline is currently unable to provide any definitive set of strategies that offer some prospect of guaranteed suc...
On the Rocks
Existing portrayals of women who drink typically fall into two categories: disturbing stories of women hitting “rock bottom,” resulting in ruined careers, families, and futures, or amusing stories of fun and harmless “girls’ nights out,” with women drinking and overindulging as a temporary escape from a never-ending list of work and family demands. Drawing on original research and extensive interviews with a diverse group of women, author Susan Stewart challenges these stereotypes, revealing women’s complex relationships with alcohol and factors associated with its use. In On the Rocks Stewart asks a question others might prefer stay buried: what about women's lives have changed such that they drink more alcohol? Stewart’s participants share stories of the many social forces that encourage women to drink: increased marketing of alcohol to women, the growing presence of alcohol in the workplace, pressure to drink from friends and family, and that drinking provides an easy “time-out” from children and housework. Stewarts' unvarnished examination of women and drinking challenges readers to think through its implications to individuals, families, and society.
The Bloomsbury Handbook of Food and Popular Culture
The influence of food has grown rapidly as it has become more and more intertwined with popular culture in recent decades. The Bloomsbury Handbook of Food and Popular Culture offers an authoritative, comprehensive overview of and introduction to this growing field of research. Bringing together over 20 original essays from leading experts, including Amy Bentley, Deborah Lupton, Fabio Parasecoli, and Isabelle de Solier, its impressive breadth and depth serves to define the field of food and popular culture. Divided into four parts, the book covers: - Media and Communication; including film, television, print media, the Internet, and emerging media - Material Cultures of Eating; including eati...
Sex, Gender and Substance Use
“Sex, Gender and Substance Use” describes how both biological and social factors affect people's use of substances. There is a lot of research carried out on substance use, prevention and treatment in which sex and gender are missing. This book describes the concepts of sex and gender, what they mean and why including them in substance use research, practice and policy is vital. Substances such as alcohol, drugs, nicotine, and tobacco all have differential effects on females and males. Social and cultural gendered factors affect how women and men react to prevention, treatment and policies. The book includes numerous examples of how sex- and gender-sensitive research can increase our understanding and improve prevention and treatment, and why striving for gender-transformative substance use practice and research remains a gold standard.
Public Health, Humanities and Magical Realism
This book calls for a re-conceptualisation of the public health evidence-base to include crucial forms of creative and relational data about people’s lived experiences that cannot be accessed through the biomedical approach to generating and using evidence. Drawing from the author’s ethical, ontological and epistemological dilemmas when studying controversial topics, and methodological evaluation framework to measure impacts of creative community engagement, the book argues that traditional methodologies and conceptualisations of evidence have the potential to exacerbate health inequalities by excluding and misrepresenting minorities. Fantastical realities based on ‘truthful’ researc...
Designing for Behavior Change
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building t...
Risking Your Health
Behaviors posing risks for an individual s health include drug use, smoking, alcohol, unhealthy eating causing obesity, and unsafe sex. While traditionally associated with richer countries, risky behaviors are becoming prevalent also in low income countries, with associated individual and social costs.
Introducing Sociology Using the Stuff of Everyday Life
The challenges of teaching a successful introductory sociology course today demand materials from a publisher very different from the norm. Texts that are organized the way the discipline structures itself intellectually no longer connect with the majority of student learners. This is not an issue of pandering to students or otherwise seeking the lowest common denominator. On the contrary, it is a question of again making the practice of sociological thinking meaningful, rigorous, and relevant to today’s world of undergraduates. This comparatively concise, highly visual, and affordable book offers a refreshingly new way forward to reach students, using one of the most powerful tools in a s...
The Business of Liberty
Two key arguments for the value of freedom are that freedom contributes to desire satisfaction and to personal responsibility. But what if we do not know about our freedoms? Or if we do not acknowledge each other's freedoms? This book shows that what is really of value are the ideals of known freedom and acknowledged freedom. The book demonstrates the importance of these two ideals in many contexts, including neuromarketing, skilled work, discrimination, education, environments with stereotype threats, informed consent, consumer protection, socially responsible investing, climate-related financial disclosure, law, professional oaths, freedom of speech, and privacy. To argue that known freedo...
