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Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.
Science communication is becoming increasingly important. Research institutions, scientists and science communicators want to engage with society, share their knowledge and build trust. At the same time, it is about competition for research funds and top personnel. So how do you get it right - and what do you need to consider when developing your communication strategy? This handy and entertaining book provides the basics of goal-oriented science communication. It is aimed at career-building scientists and anyone who wants to take their first steps in the field of science communication. Experienced international authors in the field share their essential thoughts on important aspects of contemporary science communication.
Biological Science: Exploring the Science of Life responds to the key needs of lecturers and their students by placing a clear central narrative, carefully-structured active learning, and confidence with quantitative concepts and scientific enquiry central to its approach.Written by a team of dedicated and passionate academics, and shaped by feedback from over 55 institutions, its straightforward narrative, reinforced by key concept overview videos for every chapter, communicate key ideas clearly: the right information is provided at the right time, and at the rightdepth.Its pause and think features, self-check quizzes, and graded end of chapter questions, augmented by flashcards of key term...
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Each title in the 'Primers in Biology' series is constructed on a modular principle that is intended to make them easy to teach from, to learn from, and to use for reference.
This primer provides a concise and engaging overview of cancer from its molecular basis to the clinical management of patients.
For many, the terms aging, maturation and senescence are synonymous and used interchangeably, but they should not be. Whereas senescence represents an endogenously controlled degenerative programme leading to plant or organ death, genetiC aging encompasses a wide array of passive degenerative genetiC processes driven primarily by exogenous factors (Leopold, 1975). Aging is therefore considered a consequence of genetiC lesions that accumulate over time, but by themselves do not necessarily cause death. These lesions are probably made more severe by the increase in size and complexity in trees and their attendant physiology. Thus while the withering of flower petals following pollination can b...
Since the concept of allelopathy was introduced almost 100 years ago, research has led to an understanding that plants are involved in complex communicative interactions. They use a battery of different signals that convey plant-relevant information within plant individuals as well as between plants of the same species or different species. The 13 chapters of this volume discuss all these topics from an ecological perspective. Communication between plants allows them to share physiological and ecological information relevant for their survival and ?tness. It is obvious that in these very early days of ecological plant communication research we are illuminating only the ‘tip of iceberg’ o...
This fascinating book is the first volume in a projected cultural history of the United States, from the earliest English settlements to our own time. It is a history of American folkways as they have changed through time, and it argues a thesis about the importance for the United States of having been British in its cultural origins. While most people in the United States today have no British ancestors, they have assimilated regional cultures which were created by British colonists, even while preserving ethnic identities at the same time. In this sense, nearly all Americans are "Albion's Seed," no matter what their ethnicity may be. The concluding section of this remarkable book explores the ways that regional cultures have continued to dominate national politics from 1789 to 1988, and still help to shape attitudes toward education, government, gender, and violence, on which differences between American regions are greater than between European nations.