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Marketing to Generation X
As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991 novel. If nothing else, though, that label suggests an unknown quantity and emphasizes the fact that the most recent generation to come of age is more diverse and fragmented than any before. Undaunted, Ritchie, a past senior vice-president at advertising powerhouse McCann-Erickson and now responsible for media buying for General Motors, argues that marketers and advertisers have ignored differences between "X-er's" and "boomers," which they must now face up to or risk losing this newly dominant market. Traits belonging to this group worth noting, suggests Ritchie, are its diversity, fascination with interactivity, resistance to obvious or patronizing marketing appeals, uncertain future, and general resentfulness of the attention the previous generation received.
Organizational Leadership
Organizational Leadership provides an accessible, critical and engaging analysis of what constitutes ‘leadership’ today. Demonstrating leadership as an interconnected process between leaders, followers and context, the book ensures a rounded understanding of theory and practice to support students throughout their course and future career. Part 1: Contextualising Leadership examines the internal and external forces influencing leadership, addressing issues such as ethics, power, culture and innovation. Part 2: Leadership Theories reviews and analyses traditional and contemporary theories of leadership. Part 3: Managing People and Leadership builds on the idea of leadership as a human pro...
Marconomics
Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model.
Management
Including coverage of topics such as diversity, cycle time, creativity, learning organizations and the Internet, this work on quality and competitiveness contains exercises and case studies.
Strategic Management
In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.
Advertising Section of Marketing Service Organizations and Membership Roster of the American Marketing Association
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Deutsche Soldaten
A visual history of the German soldier, providing a unique insight into how they lived, ate, maintained themselves at the front, and how they behaved when out of line, through a collection of personal items and artifacts they left behind.
Negritude
Doit-on considérer la Négritude comme un mouvement ancré dans la fin de la période coloniale et sur lequel il n’y a plus lieu de revenir ? C’est une des questions que le colloque qui s’est tenu à l’Université des West Indies à la Barbade en l’honneur du centenaire de la naissance de Senghor s’efforce d’explorer. Lylian Kesteloot nous rappelle encore récemment dans son étude Césaire et Senghor un pont sur l’Atlantique l’importance de ce mouvement qui entre les années trente et soixante a participé à la naissance de la littérature africaine. La question du particularisme que le mot Négritude implique et de son opposé l’universel sera largement débattue dans...
