Seems you have not registered as a member of localhost.saystem.shop!
You may have to register before you can download all our books and magazines, click the sign up button below to create a free account.
Pricing
"Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service." "Classroom tested and proven throughout the world in executive seminars, Pricing: Making Profitable Decisions presents clear-cut examples and provides an understandable basis for analyzing pricing alternatives within legal and corporate constraints."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
The Pricing Strategy Audit
This detailed self-assessment audit can be used: - to measure and improve the effectiveness of your present pricing strategy - or to create a sound pricing strategy where none exists. First, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these: - Does your pricing strategy support broader corporate objectives? - Have you fully understood the influence of price on your customers? - Do you use price correctly as an indicator of product/service quality? - Do you use reference prices and differential prices effectively? - How well do you use breakeven and profit analysis? - Do you use appropriate prici...
Online Consumer Behavior
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Latin America
Popular among students for its engaging, accessible style, this text provides an authoritative overview of Latin America's human geography as well as its regional complexity. Extensively revised to reflect the region's ongoing evolution in the first decades of the 21st century, the second edition's alternating thematic and regional chapters trace Latin America's historical development while revealing the diversity of its people and places. Coverage encompasses cultural history, environment and physical geography, urban development, agriculture and land use, social and economic processes, and the contemporary patterns of the Latin American diaspora. Pedagogical features include vivid topical ...
The Pricing Journey
Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing—drawing on principles of socio-technical change. Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M. Liozu provides a practical roadmap for management teams that aim to reach a new level of pricing power. Liozu introduces the 5 C model of transformation, which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies. Rooting his recommendations in research and practice, Liozu proposes specific capabilities to develop on the road to pricing excellence. This book prepares pricing and marketing professionals to be true strategic partners, while contributing the study of pricing transformation.
Legends in Marketing: Kent B. Monroe
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This third set in the series, consisting of 7 volumes, is a tribute to Kent B. Monroe. Known as one of the Deans of Pricing, Professor Monroe is pioneer of research on the information value of price. He is the author of the classic text, Pricing: Making Profitable Decisions.
Marketing Financial Services
"This book is syncretism at its best . The writing is clear.The flow has the massive feel of logicunfolding"(Arthur Kover, Consulting Director at HCD Research Inc., Management Fellow at YaleUniversity, and former editor of the Journal of Advertising Research)"Estelami combines an excellent knowledge of marketing literature with a deep understanding offinancial services. The combination is a very effective and contemporary book on marketing financialservices."(Russell S. Winer, Deputy Dean and Professor of Marketing at the Stern School ofBusiness, New York University)"Marketing Financial Servicesserves an important need, both for the training of students wishing toenter the field of financial...
Does Marketing Need Reform?
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
The SAGE Handbook of Measurement
The Sage Handbook of Measurement is a unique methodological resource in which Walford, Viswanathan and Tucker draw together contributions from leading scholars in the social sciences, each of whom has played an important role in advancing the study of measurement over the past 25 years. Each of the contributors offers insights into particular measurement related challenges they have confronted and how they have addressed these. Each chapter focuses on a different aspect of measurement, so that the handbook as a whole covers the full spectrum of core issues related to design, method and analysis within measurement studies. The book emphasises issues such as indicator generation and modification, the nature and conceptual meaning of measurement error, and the day-to-day processes involved in developing and using measures. The Handbook covers the full range of disciplines where measurement studies are common: policy studies; education studies; health studies; and business studies.
