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Hillstrom's Fix It!
Fifteen years of lusting over digital strategy left us with Amazon owning e-commerce and the implosion of traditional retail. In this brief text, Kevin Hillstrom illustrates the techniques he uses to identify the problems in client business models. Once the problems are identified, businesses can "fix" their challenges. Mr. Hillstrom focuses on rolling twelve month analytics, comp segment analytics, life tables, merchandise forensics, repurchase tables, store trade area analytics and forecasting strategies. The techniques quickly identify what is wrong with a business, so that you can "fix it" immediately!
Hillstrom's Email Marketing Excellence
If you listen to trade journalists, bloggers, or some social media experts, you'll learn, quickly, that email marketing is dead.Nothing could be further from the truth.In "Hillstrom's Email Marketing Excellence", Kevin Hillstrom applies the craft of Email Forensics to the understanding of email subscriber behavior in an e-commerce environment. By moving away from open rates, click-through rates, and conversion rates, Mr. Hillstrom introduces a framework designed to measure the true impact of email marketing on an e-commerce or retail business.In addition, Mr. Hillstrom offers what he calls "The Direct Marketing Success Pyramid", a framework for thinking about excellence in email marketing. Coupled with structured goals and objectives for all employees, Mr. Hillstrom demonstrates to the reader a methodology that resonates with executives while proving the naysayers wrong.
Woodstock
"Provides a comprehensive account of the 1969 Woodstock Music and Art Fair. Places Woodstock within the context of the 1960s; describes the festival itself; details how Woodstock changed American popular music; and explores the festival's enduring significance. Includes a narrative overview, biographies, primary sources, chronology, glossary, bibliography, and index"--Provided by publisher.
The Handy Physics Answer Book
Eschewing the usual mathematical explanations for physics phenomena, this approachable reference explains complicated scientific concepts in plain English that everyone can understand. Tackling the big issues such as gravity, magnetism, sound, and what really happens in the Large Hadron Collider, this engaging look at physics also spells out why cats always land on their feet, why people appear to have red eyes in photographs, and the real danger of looking at an eclipse. For everyone who ever wondered how a light bulb works or how squirrels avoid electrocution on the power lines, this handbook supplies answers on the physics of everyday life and examines the developments in the exploration of subatomic particles. In addition to the question-and-answer section, an addendum of facts about physicists explains what the Nobel prize is and who has won it, and tells the story of the scientist who was incarcerated for agreeing with Copernicus. Answers more than eight hundred questions about physics, ranging from everyday life applications to the latest explorations in the field.
Louder Than Words
Life is louder than words can ever express because, from a biblical point of view, the world is broken by humanity's rebellion against its creator. Humanity is fragmented: all the offspring of Adam and Eve are born loving death. That is something that the modern age has tried to ignore and the postmodern age longs to embrace. More to the point, it is something that the church has tried to forget. However, we do so at our own peril. This work is a snapshot of the development of fragmentation in the Western world. It is also a map toward wholeness. We cannot move forward if we do not know where we are or where we are going. This searching for heart in a heartless world is an attempt to locate where we are on the map of history by examining the past through the corrective lenses of living faith so that we may be able to teach our children to have hope in hopeless times.
Rehabilitation Interventions
This volume - one of eight in the cross-disciplinary and issues-based series in The SAGE Reference Series on Disability - explores issues involving rehabilitation interventions and therapies.
Assistive Technology and Science
This work explores issues involving assistive technology engineering and science and examines topics central to the lives of individuals with disabilities and their families.
Encyclopedia of Environment and Society
"As befits the topic, this beautifully packaged, wonderfully illustrated, interdisciplinary resource has more than 1200 entries written by specialists. A helpful reader′s guide groups topics like agriculture, conservation and ecology, movements and regulations, politics, pollution, and society. A resource guide, chronology, glossary, and list of the UN′s economic indicators complete the set." —Library Journal "...this important work gives a well-focused snapshot of environmentalism in the early 21st Century, and it will remain valuable into the future both for its content and as a yardstick to measure progress toward sustainability and conservation. Summing Up: Recommended. Undergradua...
How Newark Became Newark
For the first time in forty years, the story of one of America's most maligned cities is told in all its grit and glory. With its open-armed embrace of manufacturing, Newark, New Jersey, rode the Industrial Revolution to great prominence and wealth that lasted well into the twentieth century. In the postwar years, however, Newark experienced a perfect storm of urban troublesùpolitical corruption, industrial abandonment, white flight, racial conflict, crime, poverty. Cities across the United States found themselves in similar predicaments, yet Newark stands out as an exceptional case. Its saga reflects the rollercoaster ride of Everycity U.S.A., only with a steeper rise, sharper turns, and a...
