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Find out which business teaching techniques work and which don’t for Central and Eastern European students From editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and graduate programs has required a systematic rethinking of programs, courses, and teaching methods. Postgraduate education--particularly professional education and especially management education--has evolved as one of the most important elements impacting the political, social, and economic changes in that part of the world.” With this essential book, you'll explore the latest international business and mana...
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Each chapter in Competitive Global Management: Principles and Strategies lists important objectives to be learned. The latest management research explains strategies of multinational corporations. A real-life case study helps the reader comprehend the importance of the issues discussed. The book features a current literature review, drawn from recent studies and research in the major international publications, further exemplifying major points.
Use the Internet and cutting-edge strategies to make your program more competitive!To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching international business. A successful program can attract not only the best-qualified local students, but also top-notch students from other countries, enriching the formal curriculum with cultural diversity and building valuable multinational bonds among students. Teaching and Program Variations in International Business is an informative guide to successful strategies for teaching international business. It draws on the practical experience of several highly respected international business pro...
Examine innovative ways to educate managers to do business with the Chinese! Management education is a big business today in the Greater China countries of Hong Kong, China, Macau, Singapore, and Taiwan as well as in Asian countries such as Malaysia and Indonesia where there is a considerable Chinese ethnic population. Management Education in the Chinese Setting explores the challenges and opportunities those countries offer to educators in program and course development, delivery of programs and course materials, and in the development of instructors. This valuable book is a must for professionals, educators, and students interested in doing business in the Chinese setting. Here you’ll fi...
Instill social responsibility in your students!“Ethical behavior in international business is our strongest hope, especially at a time when alternative systems of governing individual and corporate behaviors are at their weakest levels.” --Gopalkrishnan R. Iyer, from the chapter “Approaches to Ethics in International Business EducationIn recent years there has been a rapid growth of academic and practical interest in business ethics and social responsibility at the corporate level. Teaching International Business: Ethics and Corporate Social Responsibility is a collection of academic writings on the issues and challenges of incorporating ethics and corporate social responsibility conce...
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