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Local/Global Shakespeare and Advertising
Local/ Global Shakespeare and Advertising examines the local/ global and rhizomatic phenomenon of Shakespeare as advertised and Shakespeare as advertising. Starting from the importance and the awareness of advertising practices in the early modern period, the volume follows the evolution of the use of Shakespeare as a promotional catalyst up to the twenty-first century. The volume considers the pervasiveness of Shakespeare’s marketability in Anglophone and non-Anglophone cultures and its special engagement with creative and commercial industries. With its inter-and transdisciplinary perspective and its international scope, this book brings new insights into Shakespeare’s selling power, Shakespeare as the object of advertising and Shakespeare as part of the advertising vehicle, in relation to a range of crucial cultural, ideological and political issues.
Shakespeare in the Global South
Contemporary adaptations of Shakespeare's plays have brought into sharp focus the legacies of slavery, racism and colonial dispossession that still haunt the global South. Looking sideways across the Atlantic and Indian Oceans to nontraditional centres of Shakespeare practice, Shakespeare in the Global South explores the solidarities generated by contemporary adaptations and their stories of displacement and survival. The book takes its lead from innovative theatre practice in Mauritius, North India, Brazil, post-apartheid South Africa and the diasporic urban spaces of the global North, to assess the lessons for cultural theory emerging from the new works. Using the 'global South' as a criti...
Contemporary Readings in Global Performances of Shakespeare
A concise guide to global performances of Shakespeare, this volume combines methodologies of dramaturgy, film and performance studies, critical race and gender studies and anthropological thick description. This companion guides students from critical methodologies through big pictures of global Shakespeare to case studies that employ these methodologies. It uses a site-specific lens to examine global performances of Shakespeare on stage, on radio and on screen. As well as featuring methodological chapters on modernist adaptations, global cinema, multilingual productions and Shakespeare in translation, the volume includes short histories of adaptations of Shakespeare in Southeast Asia, Latin...
Recontextualizing Indian Shakespeare Cinema in the West
Featuring case studies, essays, and conversation pieces by scholars and practitioners, this volume explores how Indian cinematic adaptations outside the geopolitical and cultural boundaries of India are revitalizing the broader landscape of Shakespeare research, performance, and pedagogy. Chapters in this volume address practical and thematic concerns and opportunities that are specific to studying Indian cinematic Shakespeares in the West. For instance, how have intercultural encounters between Indian Shakespeare films and American students inspired new pedagogic methodologies? How has the presence and popularity of Indian Shakespeare films affected policy change at British cultural institu...
Migrating Shakespeare
Migrating Shakespeare offers the first study of the earliest waves of Shakespeare's migration into Europe. Charting the spread of the reception and production of his plays across the continent, it examines how Shakespeare contributed to national cultures and – in some cases – nation building. The chapters explore the routes and cultural networks through which Shakespeare entered European consciousness, from first translations to stage adaptations and critical response. The role of strolling players and actors, translators and printers, poets and dramatists, is chronicled alongside the larger political and cultural movements shaping nations. Each individual case discloses the national, literary and theatrical issues Shakespeare encountered, revealing not only how cultures have accommodated and adapted Shakespeare on their own terms but their interpretative contribution to the texts. Taken collectively the volume addresses key questions about Shakespeare's naturalization or reluctant accommodation within other cultures, inaugurating his present global reach.
Shakespeare’s Others in 21st-century European Performance
The Merchant of Venice and Othello are the two Shakespeare plays which serve as touchstones for contemporary understandings and responses to notions of 'the stranger' and 'the other'. This groundbreaking collection explores the dissemination of the two plays through Europe in the first two decades of the 21st-century, tracing how productions and interpretations have reflected the changing conditions and attitudes locally and nationally. Packed with case studies of productions of each play in different countries, the volume opens vistas on the continent's turbulent history marked by the instability of allegiances and boundaries, and shifting senses of identity in a context of war, decolonizat...
Shakespeare / Skin
This volume offers a comprehensive array of readings of 'skin' in Shakespeare's works, a term that embraces the human and animal, noun and verb. Shakespeare / Skin departs from previous studies as it deliberately and often explicitly engages with issues of social and racial justice. Each of the chapters interrogates and centres 'skin' in relation to areas of expertise that include performance studies, aesthetics, animal studies, religious studies, queer theory, Indigenous studies, history, food studies, border studies, postcolonial studies, Black feminism, disease studies and pedagogy. By considering contemporary understandings of skin, this volume examines how the literature of the early mo...
The Arden Research Handbook of Shakespeare and Contemporary Performance
The Arden Research Handbook of Shakespeare and Contemporary Performance is a wide-ranging, authoritative guide to research on Shakespeare and performance studies by an international team of leading scholars. It contains chapters on the key methods and questions surrounding the performance event, the audience, and the archive – the primary sources on which performance studies draws. It identifies the recurring trends and fruitful lines of inquiry that are generating the most urgent work in the field, but also contextualises these within the histories and methods on which researchers build. A central section of research-focused essays offers case studies of present areas of enquiry, from new...
Shakespeare in Cuba
Shakespeare in Cuba: Caliban’s Books explores how Shakespeare is consumed and appropriated in Cuba. It contributes to the underrepresented field of Latin American Shakespeares by applying the lens of cultural anthropophagy, a theory with Latin American roots, to explore how Cuban artists ingest and transform Shakespeare’s plays. By consuming these works and incorporating them into Cuban culture and literature, Cuban writers make the plays their own while also nourishing the source texts and giving Shakespeare a new afterlife.
Globalization and Sense-Making Practices
This book presents a critical analysis of sense-making practices through an exploration of acoustic, creative, and artistic spaces. It studies how local cultures of sight, hearing, smell, taste, and touch are impacted by global discourses and media, such as television, popular music, digital media, and literature. The authors look at sense-making practices and spatial discourses through an interconnected discussion on thought and experience that seeks to present a multidimensional cartography of the global, the local, and the glocal, to closely analyze the phenomenon of globalization. The volume is an investigation of the possibilities of alternate, sustainable modes of being and existing in a world which requires a unified, ethical, biopolitical worldview that challenges the disparity of its fragments while speculating on their synesthetic conditionality. A unique contribution, the book will be of interest to scholars and researchers of English literature, media studies, cultural studies, literary cultures, post-colonial studies, globalization studies, philosophy, critical theory, sociology, and social anthropology.
