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The Experience Logic as a New Perspective for Marketing Management
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.
Economics & Management 3/2024
While demographic change may seem slow and unnoticeable, its impact on the economic, social, and political future of a country is profound. This is particularly evident in Italy, the third oldest country in the world after Monaco and Japan. Growing longevity and the coexistence of multiple generations within families, organizations, and markets require a rethinking of education and integration policies. Embracing a demographic perspective can facilitate the development of innovative public policies and sustainable business strategies.
International Marketing Strategy
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Managing Sustainability
Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to focus on these issues, but many important matters require deeper investigation and reflection, especially in specific sectors. This book focuses on the sustainability issues within the retailing and services sectors. Starting the discussion around research-knowledge on CSR, the authors discuss the strategic aspects of managing sustainability in retailing and service companies and offer recommendations to effectively manage the marketing levers for sustainability. Readers will benefit from an in-depth analysis of the social responsibility practices of major retailers and their strategies. The authors also take an inside view of CSR by studying the angles of employee perception and job satisfaction, financial performance, and the more recent impact of COVID-19. Using this approach, they highlight the system of relationships existing between stakeholder-related concepts and organizational factors and how they affect sustainability strategy.
Sustainability in the Gulf
Sustainability is a topic of great interest today, particularly for the Gulf Cooperation Council (GCC) countries, which have witnessed very rapid economic and demographic growth over the past decade. The observed growth has led to unsustainable consumption patterns of vital resources such as water, energy, and food, highlighting the need for an urgent shift towards green growth and sustainable development strategies. Sustainability in the Gulf covers the region’s contemporary development challenges through the lens of the UN’s Sustainable Development Goals (SDGs), which place sustainability at the centre of the solution to the current environmental, economic, and social imbalances facing...
Resisting Garbage
Resisting Garbage presents a new approach to understanding practices of waste removal and recycling in American cities, one that is grounded in the close observation of case studies while being broadly applicable to many American cities today. Most current waste practices in the United States, Lily Baum Pollans argues, prioritize sanitation and efficiency while allowing limited post-consumer recycling as a way to quell consumers’ environmental anxiety. After setting out the contours of this “weak recycling waste regime,” Pollans zooms in on the very different waste management stories of Seattle and Boston over the last forty years. While Boston’s local politics resulted in a waste-export program with minimal recycling, Seattle created new frameworks for thinking about consumption, disposal, and the roles that local governments and ordinary people can play as partners in a project of resource stewardship. By exploring how these two approaches have played out at the national level, Resisting Garbage provides new avenues for evaluating municipal action and fostering practices that will create environmentally meaningful change.
Papers in ITJEMAST 11(10) 2020
International Transaction Journal of Engineering, Management, & Applied Sciences & Technologies publishes a wide spectrum of research and technical articles as well as reviews, experiments, experiences, modelings, simulations, designs, and innovations from engineering, sciences, life sciences, and related disciplines as well as interdisciplinary/cross-disciplinary/multidisciplinary subjects. Original work is required. Article submitted must not be under consideration of other publishers for publications.
The Routledge Companion to Risk, Crisis and Security in Business
Aware that a single crisis event can devastate their business, managers must be prepared for the worst from an expansive array of threats. The Routledge Companion to Risk, Crisis and Security in Business comprises a professional and scholarly collection of work in this critical field. Risks come in many varieties, and there is a growing concern for organizations to respond to the challenge. Businesses can be severely impacted by natural and man-made disasters including: floods, earthquakes, tsunami, environmental threats, terrorism, supply chain risks, pandemics, and white-collar crime. An organization’s resilience is dependent not only on their own system security and infrastructure, but ...
The European Union's Eco-Management and Audit Scheme (EMAS)
The European Union's Eco-Management and Audit Scheme, or EMAS, has been in existence since 1995, with over 3,000 sites registered to the Scheme. However, even to the present day, there exist very few texts which address the specific requirements of the standard and provide "real world" examples of the practical considerations companies and sites must contend with in order to successfully earn registration to the Scheme. No author has synthesized the controversies, debates, developments and amendments which have surrounded and impacted this often controversial Scheme, until now.This text definitively breaks down each component of the EMAS regulation, including the appendices and applicable EU...
