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The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs. In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship. Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community. This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication. This approach will help to answer the question of what is public relations’ responsibility to the public good.
The production and consumption of news in the digital era is blurring the boundaries between professionals, citizens and activists. Actors producing information are multiplying, but still media companies hold central position. Journalism research faces important challenges to capture, examine, and understand the current news environment. The SAGE Handbook of Digital Journalism starts from the pressing need for a thorough and bold debate to redefine the assumptions of research in the changing field of journalism. The 38 chapters, written by a team of global experts, are organised into four key areas: Section A: Changing Contexts Section B: News Practices in the Digital Era Section C: Conceptualizations of Journalism Section D: Research Strategies By addressing both institutional and non-institutional news production and providing ample attention to the question ‘who is a journalist?’ and the changing practices of news audiences in the digital era, this Handbook shapes the field and defines the roadmap for the research challenges that scholars will face in the coming decades.
The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relati...
Uniquely relating social media communication research to its computer-mediated communication foundation, as well as digital and emerging media trends, this handbook is an indispensable resource whether you're a graduate student or a seasoned practitioner.
This book considers the role journalism education plays in coping with a changing media landscape. It looks at how journalists can empower themselves in an effort to excel in an evolving environment and considers whether it suffices for them to master ‘pre-millennial’ basic skills or whether brand new competencies need to be incorporated. Few dramatic qualifications are spared when discussing the changes that have shaken the news environment during the noughties. Digitization has both empowered and tried professional journalists through multimedia news production, media convergence and not least a maturing commercial internet. Moreover, digitization has also influenced, and been influenc...
A diverse group of international scholars provides unique perspectives on contemporary global crises and their intersection with the media of public communication. Contributors draw upon a range of compelling theoretical frameworks and methodologies, situating each chapter in the wider literature within a nuanced and complex historical context.
With the crisis of the global capitalist economy the topic of global culture is regaining its importance and needs to be revisited from both theoretical and practical standpoints. How do we make sense of this rapid flow of global consumer culture across national borders? What is the role of corporations, governments, ONG and social movements in shaping the terms of these flows? How do these flows of money, people, culture, goods and services work in practice? How do these flows affect the lives of the majority of regular people consuming and producing in the global marketplace? Taking an interdisciplinary approach, this volume examines the way cultures and individuals oppose, resist and re-center globalization. Contributors are: Gwen I. Alexis, Andrea Borghini, Cory Blad, Jack Bratich, Enrico Campo, Rekha Datta, Ricardo A. Dello Buono, Peter Kivisto, Vincenzo Mele, Mihaela Moscaliuc, Nancy Naples, Ino Rossi,Victoria Reyes, Saliba Sarsar, Manal Stephan, Karen Schmelzkopf, and Marina Vujnovic.
"This book confronts the hotly-debated prospect of mounting job losses from automation, and the divergent hopes and fears that prospect evokes, and proposes a strategy for mitigating the losses and spreading the gains from shrinking demand for human labor. Leading economists have concluded that automation is already exacerbating inequality by destroying more decent middle-skill jobs than it is creating. As ongoing innovations in artificial intelligence, machine learning, and robotics continue to chip away at the comparative advantages of human labor in a range of work tasks, those innovations are likely to yield growing job losses in the foreseeable future. Faced with this prospect, the book...
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit o...
Mapping Citizen and Participatory Journalism in Newsrooms, Classrooms and Beyond assesses citizen journalism within the context of hyperlocals, non-profits and large global news organizations, critically examining various forms of participation by citizen contributors to the news. The essays included within the book answer questions such as: Does citizen journalism close the news participation gap between the Global North and South? How can citizen journalism enable the socially excluded to overcome marginalization? What are the obligations of professional news outlets to citizen reporters in war zones? Furthermore, some contributors critique the ways traditional journalism makes use of non-...