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Back to the Future: Using Marketing Basics to Provide Customer Value
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking re...
Sicily and the Mediterranean
The island of Sicily has for centuries been a meeting point where civilizations transformed one another and gave life to the cultural developments at the foundation of European modernity. The essays collected here explore Sicily as a place where these cultural interactions have produced conflict but also new material and intellectual exchange.
Living with Gluten Intolerance
Gluten intolerance is poorly understood by doctors and frequently misdiagnosed, for example as irritable bowel disorder. This book gives clear information on both coeliac disease and gluten intolerance, explains how they differ from other digestive disorders, and looks at possible treatments as well as self-help measures.
New Perspectives on Gender and Translation
This collection expands the body of research on the intersection of gender and translation to highlight perspectives across different countries in Europe, showcasing developments in the field from its origins in the emergence of feminist translation in Quebec over the last thirty years. Building off seminal work on feminist translation by scholars in Canada in the 1980s and 1990s, the book explores the evolution of the discipline in shifting translation practices and research across a range of European countries, with a focus on underrepresented areas such as Malta, Serbia, and Poland. The different chapters examine key developments such as the critical reframing of gender and identity, the ...
Irritable Bowel Diet Book
Irritable Bowel Syndrome affects up to 20 per cent of the population, and the right food can make a huge difference to how you feel. The Irritable Bowel Diet Book provides enormously popular recipes and suggestions for healthy and enjoyable meals. The new edition of this tried and tested book will help you identify which foods cause you problems, and is full of creative ideas for eating on a restricted diet. Topics include: • What is IBS • Wheat and other problem foods • Food allergy or food intolerance • Sensible advice about fibre in the diet • Exclusion diets, including FODMAPs • Recipes and ideas for breakfast, lunch and dinner • Bread, cakes and biscuits • What to choose for snacks and work lunches • Eating out • Resources and further help.
Norman Kings of Sicily and the Rise of the Anti-Islamic Critique
This book is an investigative study of Christian and Islamic relations in the kingdom of Sicily during the eleventh and twelfth centuries. It has three objectives. First, it establishes how and why the Norman rulers of Sicily, all of whom were Christians, incorporated Muslim soldiers, farmers, scholars, and bureaucrats into the formation of their own royal identities and came to depend on their Muslim subjects to project and enforce their political power. Second, it examines how the Islamic influence within the Sicilian court drew little scrutiny, and even less criticism, from intellectuals in the wider world of Latin Christendom during the time period. Finally, it contextualizes and explains the eventual emergence of Christian popular violence against Muslims in Sicily in the latter half of the twelfth century and the evolution of a wider discourse of anti-Islamic sentiment throughout Western Europe.
Enlightened Marketing in Challenging Times
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the ro...
A Literary Translation in the Making
This book presents a holistic picture of the practice of an experienced literary translator working in situ, highlighting the value of in-depth process studies for the discipline and offering a model for future similar studies. Bringing together Cognitive Translation Studies (CTS) and literary translation, Borg interrogates existing assumptions in CTS and sheds light on the value of a combined look at both cognitive and social processes in literary translation. The volume extends the scope of existing CTS studies with its comprehensive examination of the work of one translator and exploration of the wide range of materials from draft to finished translation. This unique model allows for a gr...
Fiasco
A longtime industry insider and acclaimed Hollywood historian goes behind the scenes to tell the stories of 15 of the most spectacular movie megaflops of the past 50 years, such as Cleopatra, The Cotton Club, and Waterworld. He recounts, in every gory detail, how enormous hubris, unbridled ambition, artistic hauteur, and bad business sense on the parts of Tinsel Town wheeler-dealers and superstars such as Elizabeth Taylor, Clint Eastwood, and Francis Ford Coppola, conspired to engender some of the worst films ever.
Finding New Ways to Engage and Satisfy Global Customers
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challeng...
