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The Winner's Brain
Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life; you just need to develop the right brain for it. In The Winner's Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what -- and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential, using: Balance: Make emotions work in your favor Bounce: Create a failure-resistant brain Opportunity Radar: Spot hot prospects previously hidden by problems Focus Laser: Lock into what's important Effort Accelerator: Cultivate the drive to win Along the way, meet dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner's Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.
Hey, Whipple, Squeeze This
A new, revised edition of the classic bestseller In this second edition of the irreverent, celebrated book, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to include the latest campaigns, this edition also features two extended final chapters, with in-depth prescriptions for building a career in advertising and a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads fail, and how advertisers can learn to balance creative work with the mandate to sell products. Luke Sullivan (Atlanta, GA) is the Chief Creative Officer at West Wayne, an Atlanta-based agency, and an award-winning copywriter with over twenty years of experience in the business at some of the elite agencies in America-Fallon McElligott and the Martin Agency.
The Winner's Brain
Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life; you just need to develop the right brain for it. In The Winner's Brain, Drs. Jeffrey Brown and Mark J. Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what -- and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential, using: Balance: Make emotions work in your favor Bounce: Create a failure-resistant brain Opportunity Radar: Spot hot prospects previously hidden by problems Focus Laser: Lock into what's important Effort Accelerator: Cultivate the drive to win Along the way, meet dozens of interesting people who possess "win factors" (like the inventor of Whac-A-Mole) and glean fascinating information (like why you should never take a test while wearing red). Compulsively readable, The Winner's Brain will not only give you an edge, but also motivate you to pursue your biggest dreams.
The Art Directors Annual 88
View the year's most innovative works in visual communication, in stunning, full color. The winners of the Art Directors Club Annual Awards are showcased here.
Advertising for People Who Don't Like Advertising
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
Subconscious Mind
This is a 3-book bundle, which addresses various subtopics, including but not limited to these: Book 1: The power of our minds stretches far beyond our current comprehension. No matter how much science keeps progressing, they still find new wonders of the human brain. One of the reasons for this, is that the subconscious mind suppresses and exposes many impulses and neural pathways that we don’t generally notice in our daily lives. Book 2: In order to tap into the amazing abilities of our brains, it can help to first understand how they work. This guide will aid you in your journey to comprehension. Some things that will be discussed, are how our subconscious mind procrastinates things, mi...
Van Halen
Come the late '70s, the rock music landscape was littered with the bloated carcasses of bands who partied too hard, burned out, or became complacent in success. The door was open for something fresh, wild, and enrapturing. Enter Van Halen. Made up of two Dutch-born brothers, one on drums and the other whose guitar was an extension of his very being, a bass player with a golden throat, and a frontman who made up for his lack of singing ability with attitude and gravity-defying acrobatics onstage, they were unlike anything ever seen before. Alex and Edward Van Halen, Michael Anthony, and David Lee Roth put a cap on one decade and exploded into the next with a brand of music not quite punk, not...
Runner's World The Runner's Brain
As a runner, your biggest asset (or sometimes your greatest enemy) is your brain. What you think and feel on and off the road also has a huge influence over how you perform once you lace up. Runner's World The Runner's Brain shows you how to unlock and capture the miraculous potential of the body's most mysterious and intriguing organ and rewire your mind for a lifetime of athletic success. The book is based on cutting-edge brain science and sports psychology that author Dr. Jeff Brown uses every day in his private practice and as part of the medical team of several major road races including the Boston Marathon. Full of fascinating insights from runners of all abilities-including champion marathoner Meb Keflezighi and other greats-the book includes trustworthy information that's been proven to work both in the lab and on the road.
The Art of the Pitch
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Advertising Design and Typography
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included ...
