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Principles of Marketing
"Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage."--OpenStax.
The Carnivorous Lamb
The latest in the Little Sisters Classics series resurrecting gay and lesbian literary gems: a viciously funny, shocking yet ultimately moving 1975 novel, an allegory of Francos Spain, about a young gay man (the self-described carnivorous lamb) co...
My First Bikini
My First Bikini, the first United States publication by acclaimed Spanish poet Elena Medel, translated by Lizzie Davis
George Washington Gómez
In the 1930s, Américo Paredes, the renowned folklorist, wrote a novel set to the background of the struggles of Texas Mexicans to preserve their property, culture and identity in the face of Anglo-American migration to and growing dominance over the Rio Grande Valley. Episodes of guerilla warfare, land grabs, racism, jingoism, and abuses by the Texas Rangers make this an adventure novel as well as one of reflection on the making of modern day Texas. George Washington GÑmez is a true precursor of the modern Chicano novel.
Human Dignity and Managerial Responsibility
The treatment of employees is increasingly becoming recognised as an important ingredient of sustainable enterprise. As sustainability, and all that it implies, becomes ever more critical, this book, with its multiple perspectives on the workplace and on the issues therein, such as diversity in the broadest sense, fills a gap in the research related literature essential to a more rounded understanding of CSR.
My Special Eye
There are many things that make Bruno special. He loves riding his bike and playing soccer, he is a great brother and is passionate about animals. He also has a prosthetic eye and in this book he tells you all about it. You will discover why Bruno got his special eye, how does he take care of it, how to protect eyes from accidents and what is a visit to the ocularist like. Having such a special eye is just one of the many things that make Bruno unique. This positive book will be a great resource for any child with vision in one eye, with or without a prosthetic eye, scleral shell or cosmetic lens. My Special Eye is also available in Spanish (Mi ojo especial: Un libro para niños sobre próte...
Hurricane: My Story of Resilience (I, Witness)
Launching a propulsive middle grade nonfiction series, a young man shares how he combated Puerto Rico’s public health emergency after Hurricane Maria. Suffering heavy damage in the wake of Hurricane Maria in 2017, Puerto Rican communities lacked access to clean water and electricity. Salvador Gómez-Colón couldn’t ignore the basic needs of his homeland, and knew that nongovernmental organizations and larger foreign philanthropies could only do so much. With unstoppable energy and a deep knowledge of local culture, Salvador founded Light and Hope for Puerto Rico and raised more than $100,000 to purchase and distribute solar-powered lamps and hand-powered washing machines to households in need. With a voice that is both accessible and engaging, Salvador recalls living through the catastrophic storm and grappling with the destruction it left behind. Hurricane brings forward a captivating first-person account of strength, resilience, and determination, and heralds the start of a new series of compelling narrative nonfiction by young people, for young people.
