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Introduction to Public Relations and Advertising
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical models, advertising campaigns and critical research issues. Introduction to Public Relations and Advertising is used by the Department of Communication at the university of South Africa and will prove invaluable for other students of communication as well as practitioners who need to reflect on the fundamentals of public relations and advertising.
Reports of Cases Argued and Decided in the Supreme Court of the United States
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Fighting for the Speakership
The Speaker of the House of Representatives is the most powerful partisan figure in the contemporary U.S. Congress. How this came to be, and how the majority party in the House has made control of the speakership a routine matter, is far from straightforward. Fighting for the Speakership provides a comprehensive history of how Speakers have been elected in the U.S. House since 1789, arguing that the organizational politics of these elections were critical to the construction of mass political parties in America and laid the groundwork for the role they play in setting the agenda of Congress today. Jeffery Jenkins and Charles Stewart show how the speakership began as a relatively weak office,...
Reports of Decisions in the Supreme Court of the United States : [1790-1854]
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Reports of Decisions in the Supreme Court of the United States. With Notes, and a Digest. By B. R. Curtis
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The Papers of Thomas Jefferson, Retirement Series, Volume 19
A definitive new volume of the retirement papers of Thomas Jefferson This volume’s 601 documents show Jefferson dealing with various challenges. He is injured in a fall at Monticello, and his arm is still in a sling months later when he narrowly escapes drowning during a solitary horseback ride. Jefferson obtains temporary financial relief by transferring a $20,000 debt from the Bank of the United States to the College of William and Mary. Aided by a review of expenditures by the University of Virginia that uncovers no serious discrepancies, Jefferson and the Board of Visitors obtain a further $60,000 loan that permits construction to begin on the Rotunda. Jefferson drafts but apparently d...
The Voice of the Frontier
From 1826 to 1829, John Bradford, founder of Kentucky's first newspaper, the Kentucky Gazette, reprinted in its pages sixty-six excerpts that he considered important documents on the settlement of the West. Now for the first time all of Bradford's Notes on Kentucky—the primary historical source for Kentucky's early years—are made available in a single volume, edited by the state's most distinguished historian. The Kentucky Gazette was established in 1787 to support Kentucky's separation from Virginia and the formation of a new state. Bradford's Notes deal at length with that protracted debate and the other major issues confronting Bradford and his pioneering neighbors. The early white se...
