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Hidden Persuasion
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious l...
Innovation in Energy Law and Technology
As energy innovation becomes imperative for the environment and energy security, the law must be fleet-footed to evolve in an unwieldy area of policy. This much-needed text assembles experts to analyse the most recent developments, and to postulate how human rights, sustainable development, and the eradication of energy poverty could be achieved.
Machine Learning and Knowledge Discovery in Databases
The three volume set LNAI 9284, 9285, and 9286 constitutes the refereed proceedings of the European Conference on Machine Learning and Knowledge Discovery in Databases, ECML PKDD 2015, held in Porto, Portugal, in September 2015. The 131 papers presented in these proceedings were carefully reviewed and selected from a total of 483 submissions. These include 89 research papers, 11 industrial papers, 14 nectar papers, and 17 demo papers. They were organized in topical sections named: classification, regression and supervised learning; clustering and unsupervised learning; data preprocessing; data streams and online learning; deep learning; distance and metric learning; large scale learning and big data; matrix and tensor analysis; pattern and sequence mining; preference learning and label ranking; probabilistic, statistical, and graphical approaches; rich data; and social and graphs. Part III is structured in industrial track, nectar track, and demo track.
Machine Learning and Knowledge Discovery in Databases
This two-volume set LNAI 7523 and LNAI 7524 constitutes the refereed proceedings of the European Conference on Machine Learning and Knowledge Discovery in Databases: ECML PKDD 2012, held in Bristol, UK, in September 2012. The 105 revised research papers presented together with 5 invited talks were carefully reviewed and selected from 443 submissions. The final sections of the proceedings are devoted to Demo and Nectar papers. The Demo track includes 10 papers (from 19 submissions) and the Nectar track includes 4 papers (from 14 submissions). The papers grouped in topical sections on association rules and frequent patterns; Bayesian learning and graphical models; classification; dimensionalit...
Machine Learning and Knowledge Discovery in Databases
The multi-volume set LNAI 13713 until 13718 constitutes the refereed proceedings of the European Conference on Machine Learning and Knowledge Discovery in Databases, ECML PKDD 2022, which took place in Grenoble, France, in September 2022. The 236 full papers presented in these proceedings were carefully reviewed and selected from a total of 1060 submissions. In addition, the proceedings include 17 Demo Track contributions. The volumes are organized in topical sections as follows: Part I: Clustering and dimensionality reduction; anomaly detection; interpretability and explainability; ranking and recommender systems; transfer and multitask learning; Part II: Networks and graphs; knowledge grap...
Secret Sauce
This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.
Advances in Knowledge Discovery and Data Mining
This two-volume set, LNAI 9077 + 9078, constitutes the refereed proceedings of the 19th Pacific-Asia Conference on Advances in Knowledge Discovery and Data Mining, PAKDD 2015, held in Ho Chi Minh City, Vietnam, in May 2015. The proceedings contain 117 paper carefully reviewed and selected from 405 submissions. They have been organized in topical sections named: social networks and social media; classification; machine learning; applications; novel methods and algorithms; opinion mining and sentiment analysis; clustering; outlier and anomaly detection; mining uncertain and imprecise data; mining temporal and spatial data; feature extraction and selection; mining heterogeneous, high-dimensional and sequential data; entity resolution and topic-modeling; itemset and high-performance data mining; and recommendations.
Machine Learning and Knowledge Discovery in Databases
This three-volume set LNAI 8724, 8725 and 8726 constitutes the refereed proceedings of the European Conference on Machine Learning and Knowledge Discovery in Databases: ECML PKDD 2014, held in Nancy, France, in September 2014. The 115 revised research papers presented together with 13 demo track papers, 10 nectar track papers, 8 PhD track papers, and 9 invited talks were carefully reviewed and selected from 550 submissions. The papers cover the latest high-quality interdisciplinary research results in all areas related to machine learning and knowledge discovery in databases.
Your Happiness Was Hacked
“Technology is a great servant but a terrible master. This is the most important book ever written about one of the most significant aspects of our lives—the consequences of our addiction to online technology and how we can liberate ourselves and our children from it.” —Dean Ornish, M.D. Founder & President, Preventive Medicine Research Institute, Clinical Professor of Medicine, UCSF, Author, The Spectrum Technology: your master, or your friend? Do you feel ruled by your smartphone and enslaved by your e-mail or social-network activities? Digital technology is making us miserable, say bestselling authors and former tech executives Vivek Wadhwa and Alex Salkever. We've become a tribe ...
Machine Learning and Knowledge Discovery in Databases. Research Track
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