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Democracy in Decline
Democracy in Decline is an examination by the ′father of modern marketing′ into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy outlook with some potential solutions and a positive message; that a brighter future awaits if we can come together and save democracy from its decline. Encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion. Suitable for students across a broad range of courses including Political Science, Politics, Political Marketing and Critical Management/Sociology. An accompanying website invites those interested to help find and publish thoughtful articles that aid our understanding of what is happening and what can be done to improve democracies around the world.
Marketing in Travel and Tourism
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
Senior Tourism
This volume aims to bridge the disciplinary gap between tourism studies and aging studies. It investigates the intersections of tourism and aging from a variety of perspectives that focus on the many ways in which senior tourism is socially constructed and/or individually experienced. The essays tackle key topics ranging from the socio-economic aspects of post-retirement travel to the representations of the traveling elderly in literature, film and media, and the influence of travel on late-life creativity.
The Management of Tourism
The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses. The text places the management of tourism in a structured framework, ordered around four principal themes: - Managing the Tourism System - Managing Tourism Businesses - Managing Tourism in its Environment - Contemporary Issues in Tourism Management Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.
Networks of Innovation
Innovations are adopted when users integrate them in meaningful ways into existing social practices. Histories of major technological innovations show that often the creative initiative of users and user communities becomes the determining factor in the evolution of particular innovations. The evolutionary routes of the telephone, the Internet, the World Wide Web, email, and the Linux operating system all took their developers by surprise. Articulation of these technologies as meaningful products and systems was made possible by innovative users and unintended resources. Iterative and interactive models have replaced the traditional linear model of innovation during the last decade. Yet, her...
Holding Fast
In Holding Fast the stresses faced by caregiving organizations are identified and appropriate strategies for tackling these to create a resilient, effective organization are discussed.
Sustaining Change in Universities
In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.
Sustainable Risk Management
Here, expert authors delineate approaches that can support both decision makers as well as their concerned populations in overcoming unwarranted fears and in elaborating policies based on scientific evidence. Four exemplary focus areas were chosen for in-depth review, namely:- The scientific basis of risk management- Risk management in the area of environmental and ecological policy- Risk management in radiation medicine- Risk management in context with digitalization and roboticsGeneral as well as specific recommendations are summarized in a memorandum. Fundamental thoughts on the topic are presented in the introductory part of the book. The idea for and contents of the book were developed at a workshop on “Sustainable Risk Management: How to manage risks in a sensible and responsible manner?” held in Feldafing at Lake Starnberg (Germany) on April 14 to 16, 2016. The book offers important information and advice for scientists, entrepreneurs, administrators and politicians.
A Week at Surfside Beach
Thousands of families and individuals are attracted to the South Carolina coast each year, renting houses up and down the beach throughout the seasons. They bring their lives with them when they come to this magical place. In A Week at Surfside Beach, author Pierce Koslosky Jr. has crafted sixteen poignant short stories that paint a vivid portrait of the beach's diverse, temporary inhabitants: those people attracted to a landscape both beautiful and overwhelming in its ability to force introspection and change. Set over the course of a single rental season that ends at Christmas, the book's unrelated characters all have their stays in the blue beach house, yet each story has a distinct messa...
