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Advertising: Methods, Research and Practices
Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to pu...
Indian Contemporary Films and Societal Reflection
Film has always acted as a window to the society where it brings out various essences of life. India has always shown prominence in representing its inheritance and rich cultural lineage through different layers of films. Right from “Raja Harishchandra” as a full-length feature film in 1913 to the most contemporary films released on OTT, everything and everyone embedded in any of the films made in India has some level of relevance to the time and society, therefore, they can be called contemporary while projecting some form of social message through their presence. The book “Indian Contemporary Films and Societal Reflection” presents a collection of a list of reviews based on some of...
Self Portrait in Green
'NDiaye is a hypnotic storyteller with an unflinching understanding of the rock-bottom reality of most people's life.' New York Times ' One of France's most exciting prose stylists.' The Guardian. Obsessed by her encounters with the mysterious green women, and haunted by the Garonne River, a nameless narrator seeks them out in La Roele, Paris, Marseille, and Ouagadougou. Each encounter reveals different aspects of the women; real or imagined, dead or alive, seductive or suicidal, driving the narrator deeper into her obsession, in this unsettling exploration of identity, memory and paranoia. Self Portrait in Green is the multi-prize winning, Marie NDiaye's brilliant subversion of the memoir. Written in diary entries, with lyrical prose and dreamlike imagery, we start with and return to the river, which mirrors the narrative by posing more questions than it answers.
A River Sutra
A River Sutra Is A Seminal Book. -The Illustrated Weekly Of India A River Sutra . . . Is A Lyrical Series Of Interlocking Stories That Transport The Reader To A Contemporary India That Is Also The Living Present Of Myth. -Vanity Fair Gita Mehta S Book . . . Emphasizes Even More The Mysteries Of The East That Need No Confirmation From The West. A Self-Contained Chain Of Stories, Complete, Sparkling, Romantic . . . The Writer Has Clearly Reached A Higher Level Of Conscious Story-Telling. -Sunday Observer '. . . The Way They (The Stories) Are Told-The Seamless Flow Of The Narrative Mirroring The Flow Of The Sacred Narmada, The Variation Of The Tales Reflecting The Changing Seasons-Puts The Book Leagues Ahead Of Any Other. -India Today Gita Mehta S Consummate Novel Reflects The Depth And Complexity Of India S Spirituality Like A Diamond Reflects Light. . . Each Bewitching Tale Is A Rivulet Pouring Its Truth Into The Long River Of Life. A Quiet Masterpiece. -Booklist
Straight from the Horse's Mouth
Named a Best Book of the Year by the Los Angeles Public Library This hilarious, colorful portrait of a sex worker navigating life in modern Morocco introduces a promising new literary voice. Thirty-four-year-old prostitute Jmiaa reflects on the bustling world around her with a brutal honesty, but also a quick wit that cuts through the drudgery. Like many of the women in her working-class Casablanca neighborhood, Jmiaa struggles to earn enough money to support herself and her family—often including the deadbeat husband who walked out on her and their young daughter. While she doesn’t despair about her profession like her roommate, Halima, who reads the Quran between clients, she still has...
Once There Was a City Named Dilli
The history of Delhi has been told and retold many times. Often the intent is to use history as an ideological tool for staking a claim to the present of the city. In Intizar Husain’s retelling, it is the tale itself that becomes delectable. A popular recital that highlights the forgotten nuances of the story, Once There was a City Named Dilli, is a celebration of the people and culture that made the city unforgettable. Forts, walled cities, bazaars, diwan khanas, durbars, and the Yamuna itself come alive in this ode to a capital serenaded and ravaged by powerful kings and chieftains over time.
Serurubele
Johannesburg performance-poet Katleho Kano Shoro puts her stage presence into print with this metapoetic debut collection that captures the cadences of her fearless voice, her unassuming sense of humour, and her enthusiasm for an Afrocentric literary culture. Katleho reflects on creativity, on the writing, reading and performance of poetry, exploring the language that structures it, the forces that inspire it and the transformation that follows our experience of it. From there her words wander through personal relationships and politics, articulating ideas about masculinity, sexuality, blackness, colonialism and our connections to those we love. Crafted with both the spoken and written word in mind, Serurubele invites you not only to read poetry but to voice it, to taste the language as it flows from your tongue, to feel its rhythms and to hear its rhyme. Katleho has performed in Johannesburg, Cape Town, Grahamstown, Swaziland and London, and has been involved in myriad African literary initiatives. Recordings of her readings can be found online.
The Brothers
Introducing a major new voice in Brazilian letters. Set among a Lebanese immigrant community in the Brazilian port of Manaus, The Brothers is the story of identical twins, Yaqub and Omar, whose mutual jealousy is offset only by their love for their mother. But it is Omar who is the object of Zana's Jocasta-like passion, while her husband, Halim, feels her slipping away from him, as their beautiful daughter, RGnia, makes a tragic claim on her brothers' affection. Vivid, exotic, and lushly atmospheric, The Brothers is the story of a family's disintegration, of a changing city and the culture clash between the native-born inhabitants and a new immigrant group, and of the future the next generation will make from the ruins.
Qoaling
This is multi-award-winning Mosotho poet Rethabile Masilo's 4th collection. In this breathtaking book, his "poetics move through death and loss while remaining attentive to the inviolability of language . . . His writing traffics across the range of textures of the human experience, from the quotidian to the visceral." (TJ Dema)
The Last Children of Tokyo
Yoshiro thinks he might never die. A hundred years old and counting, he is one of Japan's many 'old-elderly'; men and women who remember a time before the air and the sea were poisoned, before terrible catastrophe promted Japan to shut itself off from the rest of the world. He may live for decades yet, but he knows his beloved great-grandson - born frail and prone to sickness - might not survive to adulthood. Day after day, it takes all of Yoshiro's sagacity to keep Mumei alive. As hopes for Japan's youngest generation fade, a secretive organisation embarks on an audacious plan to find a cure - might Yoshiro's great-grandson be the key to saving the last children of Tokyo?
