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The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers
Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community...
The Lost White Tribe
Michael F. Robinson traces the rise and fall of the Hamitic Hypothesis, the theory that whites had lived in Africa since antiquity, which held sway in Europe and in Africa in the late 19th and early 20th centuries.
The UV Advantage
One of the nation's leading experts on vitamin D proclaims the critically demonstrated benefits of sensible sun exposure on bone, cellular, organ, autoimmune, and mood-related health, and shows readers how to harness the power of the sun for their health.
Healthy Competition
Government control has driven health care costs sky-high at the same time that it has reduced the quality of care. As America's health care system cries out for reform, should policymakers embrace even more government planning, or should they fight for more individual freedom? In this updated edition of their 2005 book, the authors tackle proposals that would let government manage even more of America's health care sector. The continuing problem of ever-rising health care costs makes this book as timely as ever.
Manual of Digital Earth
This open access book offers a summary of the development of Digital Earth over the past twenty years. By reviewing the initial vision of Digital Earth, the evolution of that vision, the relevant key technologies, and the role of Digital Earth in helping people respond to global challenges, this publication reveals how and why Digital Earth is becoming vital for acquiring, processing, analysing and mining the rapidly growing volume of global data sets about the Earth. The main aspects of Digital Earth covered here include: Digital Earth platforms, remote sensing and navigation satellites, processing and visualizing geospatial information, geospatial information infrastructures, big data and ...
The Vitamin D Solution
Citing the role of Vitamin D deficiency in chronic health conditions, a program for implementing safe moderate quantities of sunlight into a lifestyle also provides anecdotes and case studies that have demonstrated effective treatments.
Evangelical Theology
Evangelical Theology is a systematic theology written from the perspective of a biblical scholar. Michael F. Bird contends that the center, unity, and boundary of the evangelical faith is the evangel (= gospel), as opposed to things like justification by faith or inerrancy. The evangel is the unifying thread in evangelical theology and the theological hermeneutic through which the various loci of theology need to be understood. Using the gospel as a theological leitmotif—an approach to Christian doctrine that begins with the gospel and sees each loci through the lens of the gospel—this text presents an authentically evangelical theology, as opposed to an ordinary systematic theology writ...
Graveyard Shift
Police procedurals go supernatural in this gritty urban fantasy debut by Michael F. Haspil in Graveyard Shift Alex Menkaure once ruled as pharaoh. Marcus once lived in the time of Caesar. Now, mummy and vampire are partners in a special police unit, fighting to keep the streets safe from both supernatural criminals and anti-vampire vigilantes. When someone starts poisoning the artificial blood used by vampires, relations between vampires and humans deteriorate to the brink of anarchy. While the city threatens to tear itself apart, Alex and Marcus must form an unnatural alliance with a vigilante gang and a shape-shifter woman in a desperate battle against an ancient conspiracy. If they succeed, they'll be pariahs, hunted by everyone. If they fail, the result will be a war bloodier than any the world has ever seen. “Gritty urban fantasy and hard-boiled noir packed into a hand grenade of awesome!” —Mario Acevedo, author of Werewolf Smackdown At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Science of the Golf Swing
Michael Jacobs has spent the last nine years working with the world's foremost golf scientist to develop the first analytics system to measure the actual forces and torques at work in a swing. Jacobs is uncovering the real physics of the swing-what causes the movements you ultimately see out on the course, on film or in a photograph. In this ground-breaking book, Jacobs takes you through both the science and the practical application of that science in unprecedented detail. You'll see the hidden similarities and differences between swings of players at every ability level, and learn how to evaluate your own swing based on real data-not guesses, estimates or anecdotes. The Science of the Swin...
Immunity to Malaria and Vaccine Strategies
Malaria, caused by infection with protozoan parasites belonging to the genus Plasmodium, is a highly prevalent and lethal infectious disease, responsible for 435,000 deaths in 2017. Optimism that malaria was gradually being controlled and eliminated has been tempered by recent evidence that malaria control measures are beginning to stall and that Plasmodium parasites are developing resistance to front-line anti-malarial drugs. An important milestone has been the recent development of a malaria vaccine (Mosquirix) for use in humans, the very first against a parasitic infection. Unfortunately, this vaccine has modest and short-lived efficacy, with vaccinated individuals possibly being at incre...
