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The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
Recent technological advances in single-cell microbiology, using flow cytometry, microfluidics, x-ray fluorescence microprobes, and single-cell -omics, allow for the observation of individuals within populations. Simultaneously, individual-based models (or more generally agent-based models) allow for individual microbes to be simulated. Bridging these techniques forms the foundation of individual-based ecology of microbes (µIBE). µIBE has elucidated genetic and phenotypic heterogeneity that has important consequences for a number of human interests, including antibiotic or biocide resistance, the productivity and stability of industrial fermentations, the efficacy of food preservatives, an...
Application of Process Intensification (PI) presents a set of radically innovative principles in process and equipment design, which can bring significant benefits in terms of process efficiency, capital and operating expenses, quality, process safety, and sustainability. Typical approaches in bioprocess intensification are the reduction of the number of production steps, continuous processing, integrated processes, and alternative energy inputs.
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It is a great privilege and pleasure to write a foreword for a book honor ing Wolfgang Gaul on the occasion of his sixtieth birthday. Wolfgang Gaul is currently Professor of Business Administration and Management Science and the Head of the Institute of Decision Theory and Management Science, Faculty of Economics, University of Karlsruhe (TH), Germany. He is, by any measure, one of the most distinguished and eminent scholars in the world today. Wolfgang Gaul has been instrumental in numerous leading research initia tives and has achieved an unprecedented level of success in facilitating com munication among researchers in diverse disciplines from around the world. A particularly remarkable a...
This book focuses on the latest developments in behaviormetrics and data science, covering a wide range of topics in data analysis and related areas of data science, including analysis of complex data, analysis of qualitative data, methods for high-dimensional data, dimensionality reduction, visualization of such data, multivariate statistical methods, analysis of asymmetric relational data, and various applications to real data. In addition to theoretical and methodological results, it also shows how to apply the proposed methods to a variety of problems, for example in consumer behavior, decision making, marketing data, and social network structures. Moreover, it discuses methodological aspects and applications in a wide range of areas, such as behaviormetrics; behavioral science; psychology; and marketing, management and social sciences. Combining methodological advances with real-world applications collected from a variety of research fields, the book is a valuable resource for researchers and practitioners, as well as for applied statisticians and data analysts.
About the Book Words While We Walk Together is a collection of poems and prose exploring themes of light and dark, love and loneliness, and the fullness of life uplifted by family and friends. All of those themes are given unique and powerful expression as individual voices are blended into this collective work. This collection is a book about healing. It is about the need for and possibilities of continual, deep, life changing healing. Written by poetry therapist Tonia Teresa Healey this work is a part of her vocational calling and personal witness to the power of poetry to assist with our everlasting need to heal the mind and spirit. About the Author Tonia Teresa Healey is a retired Psychiatric Nurse, living in Narragansett, Rhode Island. She is a certified Poetry Therapist of the National Association of Poetry Therapy. After becoming a nurse, she attended Brown University where she did an independent concentration, titled Poetry as a Therapeutic Process. She is also an “Army Brat,” having grown up all over the world with her dad.
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers – among them worldwide leading scholars – offer a broad overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.
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