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Mobile Strategy
Navigate the Mobile Landscape with Confidence and Create a Mobile Strategy That Wins in the Market Place Mobile Strategy gives IT leaders the ability to transform their business by offering all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM’s Dirk Nicol clearly explains key trends and issues across the entire mobile project lifecycle. He offers insights critical to evaluating mobile technologies, supporting BYOD, and integrating mobile, cloud, social, and big data. Throughout, you’ll find proven best practices based on real-world case studies from his extensive experience with IBM’s enterprise cust...
Is Your Company Ready for Cloud
“This book successfully addresses the approach for adopting cloud into organizations (small and large), realizing that every application may not be a fit for a cloud environment. The writer does an excellent job of integrating cloud into the approach for an enterprise architecture and drilling down into how to evaluate cloud in its variety of implementation techniques, along with the benefits and drawbacks of each.” — Sue Miller-Sylvia, IBM Fellow and Vice President, Application Innovation Services, IBM Global Business Services Make the Right Cloud Adoption and Deployment Decisions for Your Business This is the first complete guide to cloud decision making for senior executives in both...
Getting Started with Data Science
Master Data Analytics Hands-On by Solving Fascinating Problems You’ll Actually Enjoy! Harvard Business Review recently called data science “The Sexiest Job of the 21st Century.” It’s not just sexy: For millions of managers, analysts, and students who need to solve real business problems, it’s indispensable. Unfortunately, there’s been nothing easy about learning data science–until now. Getting Started with Data Science takes its inspiration from worldwide best-sellers like Freakonomics and Malcolm Gladwell’s Outliers: It teaches through a powerful narrative packed with unforgettable stories. Murtaza Haider offers informative, jargon-free coverage of basic theory and technique...
Analytics Across the Enterprise
How to Transform Your Organization with Analytics: Insider Lessons from IBM’s Pioneering Experience Analytics is not just a technology: It is a better way to do business. Using analytics, you can systematically inform human judgment with data-driven insight. This doesn’t just improve decision-making: It also enables greater innovation and creativity in support of strategy. Your transformation won’t happen overnight; however, it is absolutely achievable, and the rewards are immense. This book demystifies your analytics journey by showing you how IBM has successfully leveraged analytics across the enterprise, worldwide. Three of IBM’s pioneering analytics practitioners share invaluable...
IBM Cognos 10 Report Studio
IBM Cognos 10 is the next generation of the leading performance management, analysis, and reporting standard for mid- to large-sized companies. One of the most exciting and useful aspects of IBM Cognos software is its powerful custom report creation capabilities. After learning the basics, report authors in the enterprise need to apply the technology to reports in their actual, complex work environment. This book provides that advanced know how. Using practical examples based on years of teaching experiences as IBM Cognos instructors, the authors provide you with examples of typical advanced reporting designs and complex queries in reports. The reporting solutions in this book can be directl...
Beyond Big Data
Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional Data Enterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But MDM was designed primarily for structured data. Today, crucial information is increasingly captured in unstructured, transactional, and social formats: from tweets and Facebook posts to call center transcripts. Even with tools like Hadoop, extracting usable insight is difficult—often, because it’s so difficult to integrate new and legacy data sources. In Beyond Big Data, five of IBM’s leading data management experts introduce powerful new ways to integrate social, mobile, location, and tra...
Search Engine Marketing, Inc.
The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical...
Digital Enterprise Design & Management
This book contains all refereed papers that were accepted to the second edition of the « Digital Enterprise Design & Management » (DED&M 2014) international conference that took place in Paris (France) from February 4 to February 5, 2014. These proceedings cover the most recent trends in the emerging field of Digital Enterprise, both from an academic and a professional perspective. A special focus is put on digital uses, digital strategies, digital infrastructures and digital governance from an Enterprise Architecture point of view. The DED&M 2014 conference is organized under the guidance of the Center of Excellence on Systems Architecture, Management, Economy and Strategy and benefits from the supports of both the Orange – Ecole Polytechnique – Télécom ParisTech “Innovation and Regulation” Chair and the Dassault Aviation – DCNS – DGA – Thales – Ecole Polytechnique – ENSTA ParisTech – Télécom ParisTech “Complex Systems Engineering” Chair.
Developing Quality Technical Information
The #1 Guide to Excellence in Technical Communication—Fully Updated for Embedded Assistance, Mobile, Search, Multimedia, and More Direct from IBM’s own content design experts, this guide shows you how to design product interfaces and technical information that always place users front and center. This edition has been fully revised to help you consistently deliver the right content at the right time. You’ll master today’s best practices to apply nine essential characteristics of high-quality technical information: accuracy, clarity, completeness, concreteness, organization, retrievability, style, task orientation, and visual effectiveness. Coverage Includes Advocating for users throu...
Performing Information Governance
Make Information Governance Work: Best Practices, Step-by-Step Tasks, and Detailed Deliverables Most enterprises recognize the crucial importance of effective information governance. However, few are satisfied with the value of their efforts to date. Information governance is difficult because it is a pervasive function, touching multiple processes, systems, and stakeholders. Fortunately, there are best practices that work. Now, a leading expert in the field offers a complete, step-by-step guide to successfully governing information in your organization. Using case studies and hands-on activities, Anthony Giordano fully illuminates the “who, what, how, and when” of information governance...
