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Smallholder farmers and pastoralists fulfil an invaluable yet undervalued role in conserving biodiversity. They act as guardians of locally adapted livestock breeds that can make use of even marginal environments under tough climatic conditions and therefore are a crucial resource for food security. But in addition, by sustaining animals on natural vegetation and as part of local ecosystems, these communities also make a significant contribution to the conservation of wild biodiversity and of cultural landscapes. This publication provides a glimpse into the often intricate knowledge systems that pastoralists and smallholder farmers have developed for the management of their breeds in specific production systems and it also describes the multitude of threats and challenges these often marginalized communities have to cope with.
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
This new volume provides a comprehensive analysis of both the theory and practice of operational warfare at sea. The book is unique in using diverse sources and examples to present a comprehensive topical description and analysis of the key components of operational warfare at sea today. It opens with a survey of the emergence of operational warfare at sea since the end of the Napoleonic Wars, going on describe and analyze the objectives of naval warfare at the operational level and methods of employment of naval forces for accomplishing these objectives. The book explains the specifics of operational functions in a maritime theatre, discusses the personality traits and professional education required for successful naval operational commanders, and explores naval operational command and control in both peacetime and war, closing with predictions for the future of operational warfare at sea. This book serves as a primer of how to plan, prepare and execute major naval operations and campaigns for naval commanders and their staffs, but will also be of interest to advanced students of naval history, strategic studies and military history in general.
A former Yugoslav naval officer uses his intimate knowledge of Soviet naval methods, minds, and technologies to produce the first book to address Soviet Naval theory.
This book explains both the strategic and the operational aspects of exercising control of the sea. The struggle for sea control consists of three mutually related and overlapping phases: obtaining, maintaining and exercising sea control. It is in the phase of exercising sea control when one’s strategic or operational success is exploited; otherwise, the fruits of victories achieved would be wasted. This work describes the strategy of a stronger side in wartime after a desired degree of control has been obtained, which is followed by a discussion on the objectives and main methods used in exercising sea control. The remaining chapters explain and analyze in some detail each of the main methods of exercising sea control: defence and protection of one’s own and destruction/neutralization of the enemy’s military-economic potential at sea, capturing the enemy’s operationally important positions ashore, destroying/weakening the enemy’s military-economic potential ashore and supporting one’s ground forces in their offensive and defensive operations on the coast. This book will be of much interest to students of strategic studies, sea power and naval history.
This book focuses on the key naval strategic objectives of obtaining and maintaining sea control. During times of war, sea control, or the ability of combatants to enjoy naval dominance, plays a crucial role in that side’s ability to attain overall victory. This book explains and analyzes in much greater detail sea control in all its complexities, and describes the main methods of obtaining and maintaining it. Building on the views of naval classical thinkers, this book utilizes historical examples to illustrate the main methods of sea control. Each chapter focuses on a particular method, including destroying the enemy forces by a decisive action, destroying enemy forces over time-attrition, containing enemy fleet, choke point control, and capturing important enemy's positions/basing area, The aim is to provide a comprehensive theory and practice of the struggle for sea control at the operational level. It should therefore provide a guide to practitioners on how to plan and conduct operational warfare at sea. The book will be of much interest to students of naval strategy, defence studies and security studies.
"Naval tactics is one of the three components of the art of war: the other two are operational art and strategy. Each component consists of theory and practice. In a naval context, most of attention is given to practice In contrast; naval theory is generally given a short shrift. Too many naval officers believe that all what counts is practice"--
This book describes and explains the theory of operational art--an intermediate field of theory and practice between tactics and strategy. This book is one of relatively few works in the English language on the theory of operational art. It deals predominantly with the theory of operational art as applied to preparing, planning, and conducting a high-intensity conventional war. In contrast to other works, the book is written in broad terms, rather than focusing on national military culture and experience, which allows more flexibility in adjusting to new evidence. The book explains the theory of operational art in all three physical dimensions (land, sea, air/space), and describes/analyses various aspects of operational art in general terms, using historical examples to facilitate the understanding of theory. The case studies focus on examples of major campaigns and operations in both the more recent and distant history of warfare, including the current Ukraine-Russia conflict. This book will be of much interest to students of strategic studies, military history, defence studies, and International Relations, as well as military professionals.
Conflicting Identities and Multiple Masculinities takes as its focus the construction of masculinity in Western Europe from the early Middle Ages until the fifteenth century, crossing from pre-Christian Scandinavia across western Christendom. The essays consult a broad and representative cross section of sources including the work of theological, scholastic, and monastic writers, sagas, hagiography and memoirs, material culture, chronicles, exampla and vernacular literature, sumptuary legislation, and the records of ecclesiastical courts. The studies address questions of what constituted male identity, and male sexuality. How was masculinity constructed in different social groups? How did the secular and ecclesiastical ideals of masculinity reinforce each other or diverge? These essays address the topic of medieval men and, through a variety of theoretical, methodological, and disciplinary approaches, significantly extend our understanding of how, in the Middle Ages, masculinity and identity were conflicted and multifarious.