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Many-Valued Aesthetics
»Yes, No, Perhaps« are the most written words in Mary Bauermeister's artworks. Together they stand for the concept of many-valued aesthetics in the German artist's oeuvre - an aesthetic that Bauermeister developed using many-valued logic. Hauke Ohls brings the artist's central groups of works in context with each other as well as with the neo-avant-garde of the post-war period in Europe and the USA. He shows that the development of Bauermeister's art may appear disparate, but her canvas and relief works, drawings and writing pictures, lens boxes and stone pictures are characterized by a reciprocal relationship of combinations and interconnections. Through the ubiquitous use of meta-references, the entire oeuvre ultimately appears as an interconnected assemblage.
Commercial Communication in the Digital Age
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Metareference across Media: Theory and Case Studies
Strange as it may seem, Cervantes’s novel Don Quixote, Marc Forster’s film Stranger than Fiction, Shakespeare’s play A Midsummer Night’s Dream, Pere Borrell del Caso’s painting “Escaping Criticism” reproduced on the cover of the present volume and Mozart’s sextet “A Musical Joke” all share one common feature: they include a meta-dimension. Metaization – the movement from a first cognitive, referential or communicative level to a higher one on which first-level phenomena self-reflexively become objects of reflection, reference and communication in their own right – is in fact a common feature not only of human thought and language but also of the arts and media in gene...
Meta in Film and Television Series
The first book-length study of meta-phenomena in film and television series.
Brand Equity Planning with Structuralist Rhetorical Semiotics
Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.
Cinema and Intermediality (Second, Enlarged Edition)
One of the most comprehensive books to focus on the relationship between cinema and the other arts, this volume explores types and stylistic devices of intermediality through a wide range of case studies. It addresses major theoretical issues and highlights the relevance of intermedial relations in film history, mapping the theoretical field by outlining its main concepts and the research avenues pursued in the study of cinematic intermediality, including the most recent approaches and methodologies. It also presents some major templates of intermediality through various examples from world cinema, including closer looks at films by auteurs like Alfred Hitchcock, Michelangelo Antonioni, Jean-Luc Godard, and Agnès Varda. Supplemented by three new chapters dealing with phenomena which came into view since its first publication, the revised and enlarged edition of this ground-breaking volume will serve as a useful handbook to clarify key ideas and to offer insightful analyses.
Generation X and the Rise of the Entertainment Subject
Generation X and the Rise of the Entertainment Subject defines Gen X as the first generation to be dominated by entertainment subjectivity. A social and psychological feedback loop is created as entertainment caters to adolescent consumers while the consumer, in turn, is shaped by the entertainment they internalize. While the paradigmatic latchkey young adults are immersed in media consumption, they see the world through the lens of popular culture products that seek to capitalize on the free time and disposable income of the unoccupied viewer. This book argues that Gen X entertainment subjectivity lays the foundations for contemporary society where handheld devices and other technologies detach their users from the world around them.
Handbook of Intermediality
This handbook offers students and researchers compact orientation in their study of intermedial phenomena in Anglophone literary texts and cultures by introducing them to current academic debates, theoretical concepts and methodologies. By combining theory with text analysis and contextual anchoring, it introduces students and scholars alike to a vast field of research which encompasses concepts such as intermediality, multi- and plurimediality, intermedial reference, transmediality, ekphrasis, as well as related concepts such as visual culture, remediation, adaptation, and multimodality, which are all discussed in connection with literary examples. Hence each of the 30 contributions spans both a theoretical approach and concrete analysis of literary texts from different centuries and different Anglophone cultures.
Art and Language: Explorations in (Post) Modern Thought and Visual Culture
Art and Language: Explorations in (Post) Modern Thought and Visual Culture sheds new light on the symbiotic relationship between art and language by exploring how these cultured sets consociate on philosophical and art-historical levels. Against the backdrop of (visual) semiotics the first section of the book considers the differences between art and language from various vantage points: meaning-making, asking if art is a language, Ernst Cassirer's symbolic forms, Jan Muka?ovský's signs, and Gilles Deleuze's philosophy. The second section of the book deals with the works of (post) modern artists from diverse cultural backgrounds who unfasten traditional linguistic and artistic systems by destabilising the viewer and blurring the boundaries between art and language. The author argues that this is the most productive, cutting-edge aspect of the word-image relationship of that period. Language provides (post) modern art with its thrust and focus and offers a site for critical intervention. The artistic forays the author embarks on cover a wide range touching on Surrealism, Dada, Arabic Calligraphy, and Chinese Conceptualist Art.
Filming the Children's Book
Just as a work of self-reflexive 'metafiction' - and the experience of reading it - differ from other types of literature, the work and the experience of viewing films that adapt metafiction are distinct from those of other films, and from other film adaptations of literary works. This book explores the adaptation of children's metafictions, including works such as Inkheart, The Invention of Hugo Cabret and the Harry Potter series. Not only are the plot devices of books and reading explored on screen in these adaptations, but so is the nature of transmedial adaptation itself - the act of representing one work of art in another medium. Analysing the 'work' done by children's metafiction and the experience of reading it, Casie E. Hermansson situates the adaptations of these types of books to film within contemporary adaptation criticism.
