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Aspectos legales de la mercadotecnia
Desde sus inicios, el ser humano ha buscado relacionarse con otros seres. Primero entre su misma especie, ya sea para establecer relaciones sociales o para satisfacer algunas necesidades existentes, así se originó el comercio, con la figura del trueque. De esta manera y debido a las mercancías que se intercambiaban, unos se especializaron en la fabricación de herramientas, para posteriormente intercambiarlas por comida u otros enseres cuya elaboración o existencia era desconocida para ellos. El ser humano es la única especie que tiene ese elemento creador, es una de las características esenciales que diferencia al hombre de cualquier otra especie existente. En materia legal se le deno...
Advances in Computational Intelligence
The two-volume set LNAI 13612 and 13613 constitutes the proceedings of the 21st Mexican International Conference on Artificial Intelligence, MICAI 2022, held in Monterrey, Mexico, in October 2022. The total of 63 papers presented in these two volumes was carefully reviewed and selected from 137 submissions. The first volume, Advances in Computational Intelligence, contains 34 papers structured into three sections: Machine and Deep Learning Image Processing and Pattern Recognition Evolutionary and Metaheuristic Algorithms The second volume contains 29 papers structured into two sections: Natural Language Processing Intelligent Applications and Robotics
Current Trends in Semantic Web Technologies: Theory and Practice
This book presents innovative and high-quality research regarding the implementation of Semantic Web technologies for knowledge representation and developing intelligent applications in various domains. Semantic Web technologies have inspired many people to create innovative technologies and applications for knowledge representation, Semantic Searches, NLP and Social Networks. The goal of this book is to collect and consolidate novel and high-quality research contributions on Semantic Web technologies and their theoretical and practical application to a range of different domains. In addition to researchers, the book offers a valuable resource for PhD students, master and undergraduate students in IT-related fields such as Computer Science and Information Systems.
Mexican Natural Resources Management and Biodiversity Conservation
This book presents valuable and recent lessons learned regarding the links between natural resources management, from a Socio-Ecological perspective, and the biodiversity conservation in Mexico. It address the political and social aspects, as well as the biological and ecological factors, involved in natural resources management and their impacts on biodiversity conservation. It is a useful resource for researchers and professionals around the globe, but especially those in Latin American countries, which are grappling with the same Bio-Cultural heritage conservation issues.
Hyperborder
Roving vigilantes, fear-mongering politicians, hysterical pundits, and the looming shadow of a seven hundred-mile-long fence: the US–Mexican border is one of the most complex and dynamic areas on the planet today. Hyperborder provides the most nuanced portrait yet of this dynamic region. Author Fernando Romero presents a multidisciplinary perspective informed by interviews with numerous academics, researchers, and organizations. Provocatively designed in the style of other kinetic large-scale studies like Rem Koolhaas's Content and Bruce Mau’s Massive Change, Hyperborder is an exhaustively researched report from the front lines of the border debate.
Handbook of Research on Increasing the Competitiveness of SMEs
Countries have been competing against each other in order to attract financial investment and human capital for decades. However, emerging economies have a long way to go before they achieve the same levels of competitiveness as a developed economy. Lack of firm institutions, inadequate infrastructure, and a lack of trust in the legal system are urgent and unavoidable factors that emerging economies must address. The Handbook of Research on Increasing the Competitiveness of SMEs provides innovative insights on integrating, adapting, and building models and strategies compatible with the development of competitiveness in small and medium enterprises in emerging countries. The content within this publication examines quality management, organizational leadership, and digital security. It is designed for policymakers, entrepreneurs, managers, executives, business professionals, academicians, researchers, and students.
