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We Care For You
Margaret Woodruff is slowly dying in a care home. When her son is presented with the chance of exceptional care in her final months, he finds the offer hard to resist. Winifred is assigned to Margaret’s care. She’s a Helper: a new kind of carer that’s capable, committed and completely tireless – because she’s a synthetic human being. Under Winifred’s care Margaret’s health improves beyond everyone’s expectations, and Winifred begins to learn from Margaret what it means to be alive. After all, she has a lifetime of experience to pass on – and in a world where youth is the ultimate prize, perhaps it takes a robot to recognise the value of old age. But how will Winifred use what she learns from Margaret – and what does she truly want from her?
The Definitive Guide to Strategic Content Marketing
Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters. Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it is mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all these diverse perspectives, structuring them around useful ...
The Prophecy of Bees
'A modern twist on an old-fashioned horror story, this sinister tale brims with superstition' SUNDAY MIRROR 'A gripping and well-written tale' LITERARY REVIEW Moving to Stagcote Manor was meant to be a fresh start for Lindy and her daughter Izzy. A chance at a new life in the Cotswolds after things went so wrong in London. But for Izzy it's a prison sentence. There's something strange and unnerving about the house and Izzy soon discovers the locals have a lot of bizarre superstitions and beliefs. Many of them related to the manor. When Izzy begins to investigate, her unease deepens to terror as the house's chilling past finally comes to light. The Prophecy of Bees is a tense, gripping psychological suspense novel that explores the dark power of superstition and folklore.
The Second Life of Amy Archer
Ten years ago she disappeared without a trace... now she's back and she hasn't aged a day. ****************** Every mother's nightmare just got worse... One day ten-year-old Amy Archer went missing from her local playground. Her body was never found and the lives of her parents, Beth and Brian, were torn apart. On the 10th anniversary of the disappearance, Beth is alone, still struggling with the enormity of her grief and the horror of not knowing the fate of her only child. But Beth's world is suddenly turned upside down when a stranger knocks on her door, claiming to know what happened to Amy. Beth is introduced to a little girl who is the uncanny double of her missing daughter, who knows ...
The Spark
Includes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels atSky) Def: Spark (n) - an elusive moment when a new idea strikes that has the potential to transform the way you do business. Big or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth and game-changing innovations. But how do you foster a creative culture, nurture new ideas and manage the people behind the electricity? The Spark answers these questions and more, unravelling the mystique around business creativity and offering 10 practical steps to building an innovative team and becoming an inspiring creative leader.
How They Started in Tough Times
Do you dream of starting a business, but are too nervous to take the leap during economic uncertainty? It seems even more risky and difficult than normal. But How They Started in Tough Times may surprise you by revealing that many big businesses did just that - names such as Tesco, Argos, Foxtons, Burger King, Penguin, Oakley and Microsoft. But how did they start-up? How They Started in Tough Times profiles 25 business founders who started successful businesses during a tough economic climate- and thrived. They tell why they took that first step, the unique challenges they faced and how they grew and became established. The exceptional business stories in How They Started in Tough Times will provide inspiration how to: Come up with the initial idea for a business Spot new opportunities Secure funds from a bank or investor Take advantage of lack of competition Use persistence and hard work to succeed in spite of the odds Packed with inspirational stories and sound business advice, the stories within How They Started in Tough Times will give even the most cautious entrepreneur the confidence to start their business in tough times.
Basics Advertising 01: Copywriting
Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process.
Battleground: Business [2 volumes]
Business is one of the most potent cultural forces today, profoundly affecting every facet of our lives whether we are working in a corporate environment or not. This book surveys some of the most controversial issues and topics central to the contemporary business world. Included are more than 70 alphabetically arranged entries written by expert contributors. Each entry explores a topic's relevance and influence, highlights opposing viewpoints, provides sidebars of interesting information, and lists resources for further research. For students and general readers, this book is an engaging, accessible, and essential resource on the role of business in society. Globalization. Outsourcing. Dow...
