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Handbook of Consumer Psychology
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Handbook of Research Methods in Consumer Psychology
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five par...
Primal Management
Madaus, Russell, and Higgins (all, Boston College) provide an exemplary overview of the consequences of high-stakes testing in the context of contemporary school reform policy. A major theme in this book centers on the assertion that high-stakes testing is the driving force behind school reform policy today. The authors argue that school reform policies, based solely on high-stakes testing, were mandated before careful research on the potential advantages and disadvantages. As members of the testing community, the authors do find value in testing; however, they also recognize its limitations, especially in the context of diverse populations. Those in charge of developing and implementing school reform policies today would find this to be an excellent resource; however, the book is also appropriate for a wide audience. Summing Up: Highly recommended. All readership levels. Reviewed by J. C. Agnew-Tally.
Dispatches
‘The best book I have ever read on men and war in our time’ – John Le Carré Michael Herr went to Vietnam as a war correspondent for Esquire. He returned to tell the real story in all its hallucinatory madness and brutality, cutting to the quick of the conflict and its seductive, devastating impact on a generation of young men. His unflinching account is haunting in its violence, but even more so in its honesty. First published in 1977, Dispatches was a revolutionary piece of new journalism that evoked the experiences of soldiers in Vietnam which has forever shaped our understanding of the conflict. A groundbreaking piece of journalism, part of the Picador Collection, which inspired Stanley Kubrick’s classic Vietnam War film Full Metal Jacket.
Consumer Culture Theory
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researche...
Brand Equity & Advertising
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new theories, measurement tools and empirical findings that are emerging, while academics are stimulated by the insights and experience that professionals describe and the research questions that they pose. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity -- making this volume of interest to advertising and marketing specialists, as well as consumer and social psychologists.
The Psychological Fictions of J.G. Ballard
J. G. Ballard self-professedly 'devoured' the work of Freud as a teenager, and entertained early thoughts of becoming a psychiatrist; he opened his novel-writing career with a manifesto declaring his wish to write a science fiction exploring not outer but 'inner space', and declaring the need for contemporary fiction to be viewed 'as a branch of neurology'. He also apparently welcomed a reader's report on Crash (1973) condemning him as 'beyond psychiatric help' as confirming his achievement of 'total artistic success'. Samuel Francis investigates Ballard's engagement with psychology and the psychological in his fiction, tracing the influence of key figures including Sigmund Freud, C.G. Jung and R.D. Laing and placing his work in the context of the wider fields of psychology and psychiatry. While the psychological preoccupations of his writing are very clear - including his use of concepts such as the unconscious, psychopathology, 'deviance', obsession, abnormal psychology and schizophrenia - this is the first book to offer a detailed analysis of this key conceptual and historical context for his fiction.
Review of Marketing Research
This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It contains a diverse set of review articles covering areas such as emotions, beauty, business and marketing strategy, organizational performance, reference scales, and correspondence analysis.
