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We must all start somewhere. In this collection of real-life stories, 25 people take readers on an inspiring journey through the struggles they have overcome in pursuit of success. From small personal triumphs, to large career goals or lifetime achievements, each success, big or small, offers an insight into the inner workings of lives from around the globe, highlighting one of humankind’s greatest traits — resilience.
Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may influence us to change them.