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Pengantar Riset Pemasaran
Buku ini adalah panduan lengkap bagi siapa saja yang ingin memahami dan menguasai seni riset pasar dengan cara yang efektif. Dalam dunia bisnis yang terus berubah, pemahaman yang mendalam tentang pasar, pelanggan, dan tren pasar adalah kunci untuk kesuksesan. Buku ini hadir sebagai teman yang dapat membimbing Anda melalui perjalanan penting ini. Buku ini mencakup berbagai aspek riset pasar yang sangat penting, dari perencanaan hingga analisis data, dengan bahasa yang mudah dimengerti. Setiap bab didedikasikan untuk memahami topik-topik kunci seperti riset kualitatif, riset kuantitatif, desain kuesioner, wawancara tatap muka, survei online, analisis data, pelaporan hasil, hingga etika dalam r...
Proceedings of the Fifth Annual International Conference on Business and Public Administration (AICoBPA 2022)
This is an open access book. This year of 2022, in a concordance with the 62th Anniversary of Faculty of Administrative Science Universitas Brawijaya, Indonesia, we proudly present the 5th Annual International Conference on Business and Public Administration (AICoBPA) 2022. AICoBPA 2022 invites scientists and professionals from various fields related to Business and Public Administration around the world.
Tax Evasion
The aim of this book, first published in 1991, is not to examine the moral or economic rights and wrongs of the issue, but to introduce a fresh way of exploring this old but growing problem. Research into tax evasion has been bedevilled with measurement problems: the hidden economy has been well named. The key is to design experimental situations that engage the same psychological processes as their real-world counterparts. This has been achieved by embedding the declaration of taxes in simulated business games. A feature of the research is that it is cross-national (carried out in the Netherlands and the UK), which also enhances ecological validity. This work will be of particular interest to applied social psychologists, tax researchers and experimental economists.
The Internet Trap
Why there is no such thing as a free audience in today's attention economy The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.
Personal Identity, National Identity and International Relations
Drawing on Freud, Mead, Erikson, Parsons and Habermas, William Bloom relates mass psychological processes to international relations.
Media and Governance
First published as a special issue of Policy & Politics, this updated volume explores the intersections between governance and media in western democracies, which have undergone profound recent changes. Many governmental powers have been shifted toward a host of network parties such as NGOs, state enterprises, international organizations, autonomous agencies, and local governments. Governments have developed complex networks for service delivery and they have a strategic interest in the news media as an arena where their interests can be served and threatened. How do the media relate to and report on complex systems of government? How do the various governance actors respond to the media and what are the effects on their policies? This book considers the impact of media-related factors on governance, policy, public accountability and the attribution of blame for failures.
Security in E-Learning
As e-learning increases in popularity and reach, more people are taking online courses and need to understand the relevant security issues. This book discusses typical threats to e-learning projects, introducing how they have been and should be addressed.
