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Sensory Marketing
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
Drug Discovery Toxicology
As a guide for pharmaceutical professionals to the issues and practices of drug discovery toxicology, this book integrates and reviews the strategy and application of tools and methods at each step of the drug discovery process. • Guides researchers as to what drug safety experiments are both practical and useful • Covers a variety of key topics – safety lead optimization, in vitro-in vivo translation, organ toxicology, ADME, animal models, biomarkers, and –omics tools • Describes what experiments are possible and useful and offers a view into the future, indicating key areas to watch for new predictive methods • Features contributions from firsthand industry experience, giving readers insight into the strategy and execution of predictive toxicology practices
A Handbook of Process Tracing Methods for Decision Research
This handbook provides a critical review and user’s guide to conducting and reporting process tracing studies of decision making. Each chapter covers a specific method that is presented and reviewed by authors who are experts in the method’s application to decision research. The book ultimately illustrates and presents a multi-method approach and is essential reading for graduate students and researchers wishing to undertake such studies on decision making.
Pervasive Computing for Business: Trends and Applications
" This book examines the implications of pervasive computing from an operational, legal and ethical perspective, so that current and future e-business managers can make responsible decisions about where, when and how to use this technology"--Provided by publisher.
Routledge International Handbook of Consumer Psychology
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their r...
Chemosensitivity Testing in Oncology
Over the past 50 years many in vitro and in vivo drug response assay systems have been developed to determine the potential - tivity of chemotherapy agents. The idea was to eliminate ineffective agents and unnecessary toxic treatment while selecting drugs active in vitro or in the mouse model that might increase the probability of response in the patient. None of these test models, however, achieved routine clinical application in the past. This might be at least in part - lated to large discrepancies that were described between the s- cess rate of the assay systems and the clinical benefit in cancer - tients. The heterogeneity of chemosensitivity that exists between different tumors as well...
Deep Learning for Robot Perception and Cognition
Deep Learning for Robot Perception and Cognition introduces a broad range of topics and methods in deep learning for robot perception and cognition together with end-to-end methodologies. The book provides the conceptual and mathematical background needed for approaching a large number of robot perception and cognition tasks from an end-to-end learning point-of-view. The book is suitable for students, university and industry researchers and practitioners in Robotic Vision, Intelligent Control, Mechatronics, Deep Learning, Robotic Perception and Cognition tasks. - Presents deep learning principles and methodologies - Explains the principles of applying end-to-end learning in robotics applications - Presents how to design and train deep learning models - Shows how to apply deep learning in robot vision tasks such as object recognition, image classification, video analysis, and more - Uses robotic simulation environments for training deep learning models - Applies deep learning methods for different tasks ranging from planning and navigation to biosignal analysis
The Handbook of Attention
An authoritative overview of current research on human attention, emphasizing the relation between cognitive phenomena observed in the laboratory and in the real world. Laboratory research on human attention has often been conducted under conditions that bear little resemblance to the complexity of our everyday lives. Although this research has yielded interesting discoveries, few scholars have truly connected these findings to natural experiences. This book bridges the gap between “laboratory and life” by bringing together cutting-edge research using traditional methodologies with research that focuses on attention in everyday contexts. It offers definitive reviews by both established a...
Treatment of Acute Leukemias
In Treatment of Acute Leukemias, international experts not only review the state-of-the-art in managing children and adults with acute leukemia, but also debate the pros and cons of current controversial and problematic issues. The book summarizes the best diagnostic and treatment practices for acute leukemias in children, adolescents, and adults. Among the therapies discussed are methotrexate, asparaginase, antipurines, epipodophyllotoxins, hematopoietic stem cell transplantation, hematopoietic growth factors, and immunotherapy.
The Wiley Handbook of Human Computer Interaction Set
In der Vergangenheit war die Mensch-Computer-Interaktion (Human-Computer Interaction) das Privileg einiger weniger. Heute ist Computertechnologie weit verbreitet, allgegenwärtig und global. Arbeiten und Lernen erfolgen über den Computer. Private und kommerzielle Systeme arbeiten computergestützt. Das Gesundheitswesen wird neu erfunden. Navigation erfolgt interaktiv. Unterhaltung kommt aus dem Computer. Als Antwort auf immer leistungsfähigere Systeme sind im Bereich der Mensch-Computer-Interaktion immer ausgeklügeltere Theorien und Methodiken entstanden. The Wiley Handbook of Human-Computer Interaction bietet einen Überblick über all diese Entwicklungen und untersucht die vielen verschiedenen Aspekte der Mensch-Computer-Interaktion und hat den Wert menschlicher Erfahrungen, die über Technologie stehen, ganzheitlich im Blick.
