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Essentials of Health Care Marketing
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Human-Centered Data Science
Best practices for addressing the bias and inequality that may result from the automated collection, analysis, and distribution of large datasets. Human-centered data science is a new interdisciplinary field that draws from human-computer interaction, social science, statistics, and computational techniques. This book, written by founders of the field, introduces best practices for addressing the bias and inequality that may result from the automated collection, analysis, and distribution of very large datasets. It offers a brief and accessible overview of many common statistical and algorithmic data science techniques, explains human-centered approaches to data science problems, and present...
Incentives and Choice in Health Care
Leading scholars in the field of health economics evaluate the role of incentives in health and health-care decision making from the perspectives of both supply and demand.
Social and Behavioral Science for Health Professionals
Health professionals’ interest in social and behavioral science is rapidly increasing due to the growing recognition that social factors such as income, education, race, gender, and age all impact individuals’ health. These and other social conditions also shape patients’ illness experiences, the ways that they interact with health care providers, and the effectiveness of with which health professionals provide care. Understanding these social determinants and applying them to clinical practice is a major challenge for healthcare providers, which is why programs and accrediting bodies have been including more social and behavioral science content into the curricula for medical, nursing...
The Theory of Measures and Integration
An accessible, clearly organized survey of the basic topics of measure theory for students and researchers in mathematics, statistics, and physics In order to fully understand and appreciate advanced probability, analysis, and advanced mathematical statistics, a rudimentary knowledge of measure theory and like subjects must first be obtained. The Theory of Measures and Integration illuminates the fundamental ideas of the subject-fascinating in their own right-for both students and researchers, providing a useful theoretical background as well as a solid foundation for further inquiry. Eric Vestrup's patient and measured text presents the major results of classical measure and integration the...
Dying to be Men
Masculinity has a powerful effect on the health of men and boys. Indeed, many of the behaviors they use to "be men" actually increase their risk of disease, injury, and death. In this book, Dr. Will Courtenay, an internationally recognized expert on men’s health, provides a foundation for understanding this troubling reality. With a comprehensive review of data and literature, he identifies specific gender differences in the health-related attitudes, beliefs, and behaviors of men and boys and the health consequences of these differences. He then describes the powerful social, environmental, institutional, and cultural influences that encourage their unhealthy behaviors and constrain their ...
The Clinical Medical Librarian's Handbook
Discovering what characterizes strong clinical medical librarianship and how those characteristics have been and are supporting clinicians in their delivery of evidence-based medicine can help those in this profession evaluate and strengthen their own programs. Perhaps more importantly, learning about and from leaders in clinical medical librarianship can help not only other librarians but also clinicians and other healthcare professionals strategize to ensure that their programs stay abreast of the rapidly changing healthcare field using methods and approaches that recognize the importance of providing biomedical information and adapting to new technology and research requirements. Beginnin...
When Older Women Speak
Studying the interaction of gender, class, race/ethnicity, and aging in the depression experience of older women provides a unique opportunity to understand how aging plays a significant role in shaping conceptions of self and emotional health trajectories for women. Based on author interviews with mostly working-class, depressed, elderly women, this book contributes to the theoretical understanding of femininity and aging and the practical implications for policy and effective health care treatment. Cultivating an "alternative self" can reduce older women’s suffering and provide the emotional resources to change their inner worlds, even if the outer world stretches beyond their control. D...
