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The Perfect Pitch
International marketing expert David Andrusia shares his essential tips and tricks for pitching yourself in today's hyper-competitive job market. Whether it's finding a new job, holding on to current employment, or nailing down a new promotion, the key is learning how to effectively sell or "pitch" oneself to others. In this insightful and entertaining handbook, Andrusia explains how to succeed in today's competitive and constantly shifting job market by perfecting the tailored pitch, the personal pitch, the power pitch, and the team pitch.
Publishers' Directory
Provides detailed information on more than 20,000 U.S. and Canadian publishers, including nearly 1,000 distributors, wholesalers and jobbers, as well as small independent presses. The latest edition adds approximately 500 new entries with increased Canadian listings and Web site and e-mail addresses.
Who Owns the Media?
This long-awaited third edition analyzes corporate ownership of major media, including television, film, on-line, and print, and includes primary influences, government's roles, and key criteria for evaluating the current state of media ownership.
International Book Publishing: An Encyclopedia
First Published in 1996. This encyclopedia is unique in several ways. As the first international reference source on publishing, it is a pioneering venture. Our aim is to provide comprehensive discussion and analysis of key subjects relating to books and publishing worldwide. The sixty-four essays included here feature not only factual and statistical information about the topic, but also analysis and evaluation of those facts and figures. The chapters are significantly more comprehensive than those typically found in an encyclopedia.
If We Build It
This book, first published in 1993, addresses important questions about the future that libraries need to answer today such as: What will change for serials librarians, vendors, and publishers as ink and paper become the oddity and electronic transmitters and receivers become the norm? What services will be in demand and who will provide them? Which economic models will keep them afloat? Most importantly, can the disparate groups currently active in scholarly communication work together to build the physical, social, and economic backbone of a new model? This book is an invaluable guide to the future of serials librarianship. It describes new technologies, predicts how the publishing industry will develop in the near future, and explores how the library may evolve within a new system of scholarly communication. Just a few of the exciting topics covered include the development of standards for networking technologies; the shift from ownership to access in libraries as a result of electronic information; the history of scholarly communication; copyright of electronic data; higher education in the 1990s; and marketing in libraries.
Willing's Press Guide
"A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.
Computerworld
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Successful Fundraising for Arts and Cultural Organizations
Fundraising experts Karen Brooks Hopkins of the Brooklyn Academy of Music and Carolyn Stolper Friedman of the Contemporary Museum of Art in Chicago offer important insights into today's best fundraising strategies for arts and cultural organizations of all sizes. New to this edition is an in-depth examination of corporate sponsorships, as well as a detailed chapter on endowment campaigns. All statistics, appendixes, and examples have been updated, and many helpful examples, including pledge forms, campaign statements, and sponsorship contracts, are also included.
