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Reports of Cases Argued and Determined in the Appellate Division of the Supreme Court of Rhode Island
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The Insurance Law Journal
Reports of all decisions rendered in insurance cases in the federal courts, and in the state courts of last resort.
Weather Modification
Considers S. 2875, to authorize Interior Dept to conduct a comprehensive rain-making research program.
National Science Foundation Peer Review: Alphabetical listing of reviewers solicited by NSF in fiscal year 1974
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Customer Loyalty and Brand Management
Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, und...
