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Die Bedeutung von Kundenzufriedenheitsstudien im Handel
Kundenzufriedenheit ist ein zentrales Konzept im Marketing und ein wesentlicher Faktor für den Unternehmenserfolg. Daher ist es wichtig, die Einflussfaktoren der Kundenzufriedenheit genau zu verstehen. Traditionell nutzen Unternehmen Befragungen, die kosten- und zeitintensiv sind. Mit der zunehmenden Verfügbarkeit von nutzergenerierten Inhalten bieten Online-Bewertungen jedoch eine vielversprechende und kostengünstige Alternative zur Identifikation der Zufriedenheitsfaktoren. Denise Graf untersucht in diesem Buch mit einem Topic-Modell die Ähnlichkeit von Umfragedaten und Online-Bewertungen. Grundlage sind über 10.000 Bewertungen aus zwei Kundenzufriedenheitsstudien eines deutschen Lebe...
Chronik der Stadt Miltenberg (1850 - 1926), Kriegschronik (1914 - 1920)
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Participatory Research in the Post-Normal Age
This book shows how participatory research can provide tools to overcome the current epistemic and ethical challenges faced by traditional scientific approaches. Ever since Funtowicz and Ravetz proposed the notion of post-normal science, there has been a growing awareness of the limits of a form of knowledge production based only on the traditional scientific peer communities that excludes other social groups affected by its results and applications. The growing uncertainty and complexity posed by socio-ecological issues in the interactions between science, society and decision making has revealed the importance of a social quality control over crucial decisions that rely on scientific resea...
Co-constructing Intercultural Space
Current debates on intercultural communication often align with critical approaches. However, in the fields of cultural linguistics and intercultural pragmatics, significant strides have been made towards a dynamic and sociocognitive framework for understanding intercultures. Drawing from these concepts, this book proposes a fine-grained analysis to elucidate the active co-construction of intercultural space in situ, encompassing verbal, corporal-gestural, and prosodic dimensions. This empirical contribution fills a notable gap in the burgeoning interface between cognition, interaction, and embodiment, shedding light on a critical intercultural facet that has hitherto remained underexplored.
Participatory Health Research
This groundbreaking resource explores core issues in participatory health research (PHR) and traces its global emergence as a force for improving health and well-being, healthcare services, and quality of life. The PHR approach is defined as including community members, health practitioners, and decision-makers as co-researchers, using local knowledge to reduce disparities in care, advocate for responsive health policy, and accelerate positive change in society as a whole. The book’s first half surveys themes essential to the development of the field, including evaluating PHR projects, training professionals in conducting PHR, and the ambitious work of the International Collaboration for P...
Driving Complexity in Economic Development
This book analyzes the role of institutions in conditioning entrepreneurship and innovation to achieve economic development. Set against the backdrop of populism, this book is based on the premise that formal and informal institutional factors and entrepreneurship are closely linked and that studying the economic development of both developed and emerging economies can help us disentangle the role of entrepreneurship and innovation in developing countries. Using institutional economics as a main theoretical framework and the sociotechnical subsystems as a complementary approach, the authors present a detailed literature review to demonstrate that it is possible to identify the true role of entrepreneurship and innovation in the economic development process. The book embraces complexity to better measure and comprehend economic development, bringing a more compelling perspective on the importance of entrepreneurship and innovation for different dimensions of development. A valuable resource for students, scholars, and policymakers, the authors offer clear recommendations for developing countries.
Long-Term Investments
First published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.
Ground Truths
A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more. This is the first book devoted entirely to summarizing the body of community-engaged research on environmental justice, how we can conduct more of it, and how we can do it better. It shows how community-engaged research makes unique contributions to environmental justice for Black, Indigenous, people of color, and low-income communities by centering local knowledge, building truth from the ground up, producing actionable data that can influence decisions, and transforming researchers’ relationships to communities for equi...
