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Customer Service in Tourism and Hospitality
A fully revised and updated new edition of this bestselling text. New material covers issues such as the sharing economy, technology (Virtual Reality and use of robots) and use of big data to personalize experiences and encourage loyalty.
Tourism and Hospitality Marketing
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Snow Business
With an emphasis on European issues, this book looks into the dynamics of the international ski industry. It presents research and statistical information, as well as case studies from Europe and North America.
Sport and Adventure Tourism
Discover the secrets to success in sport-related tourism and adventure travel!This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that’s rapidly outgrowing its niche. Covering every aspect of sport tourism from historical, economic, and sport-specific starting points, the book features thoughtful and incisive commentary from the foremost experts in the field.Presented in a concise, easy-to-read format, Sport and Adventure Tourism prov...
Winter Sports Tourism
The snow sports industry has experienced remarkable growth in the last fifty years. It is estimated that there are about 115 million skiers worldwide and around 2,000 ski resorts in 70 countries catering to this growing market. New resorts in Asia and Eastern Europe are competing for these visitors with already well established destinations. But the industry is changing. Technology is having a huge impact on the skiing product and how it is distributed; demographic shifts are affecting the ski industry landscape; and climate change is impacting hills all over the world. Such dramatic changes require a fresh look at this exciting and dynamic industry. Comprised of 12 chapters for easy semeste...
Golf Tourism
Since the first edition of this widely acclaimed text the landscape of Golf Tourism has changed considerably. A focus on family holidays has emerged, with an increased emphasis on the customization of vacations. Marketers are more inventive, packaging golf with wine, cycling, food and spas. Expectations have also increased in terms of customer service and value for money, and technology and social media have revolutionized both the decision-making process and booking procedures for golf holidays. Golf continues to represent the largest sports-related travel market valued at GBP30 billion with over 50 million golf tourists travelling the world to play on some of the estimated 40,000 courses. Golf Tourism is the leading text for both students and practitioners and the completely updated and revised new edition discusses the latest issues.
Marketing for Tourism, Hospitality & Events
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tou...
Simon the Snail
Simon the snail is born into a family full of love. He has three beautiful sisters who shower him with praise. His father thinks Simon is the most handsome snail in the world, and he brings his mother nothing but joy. However, it soon becomes apparent to everyone that Simon is unlike other young snails, and his mother starts to worry. The other little snails tease Simon because they think he isnt smart. He struggles early on with almost everything and faces even more difficulties as he tries to deal with the demands of school. His teacher, Mrs. Slugly, is not very understanding or kind and reacts negatively toward Simon's predicament, which only worries his mother all the more. Ultimately, his family's show of support and acceptance win out and Simon realizes that he will overcome his struggles, as he is a most extraordinary snail. Simon the snail faces many challenges, but he triumphs in the end because of his mother's encouragement and unconditional love and his own willingness to do his very best.
Branded Entertainment
Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
Taylor Swift
A quick read for anyone who wants to know a little more about the most incredible, talented superstar of her generation. Former country music sensation Taylor Swift is one of the most accomplished singer/songwriters to storm the charts. Talented and gorgeous, Swift is no stranger to winning awards, from Academy of Country Music Awards to Grammys, her enormous popularity amongst the country music scene has allowed her to cross over into popular music with hits such as ‘We Are Never Ever Getting Back Together’, ‘I Knew You Were Trouble’, 'Shake it Off', 'Look What You Made Me Do' and her latest album Evermore, not to mention her re-recordings of her masters, the latest being Red (Taylor's Version). Fascinating text tells the remarkable story of this inspirational and phenomenal performer.
