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Marketing
This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The various chapters presented here follow several approaches, which researchers can explore in different contexts. This book intends to contribute to a better understanding of the application areas of marketing strategies and shows how these business practices in social sciences can stimulate various topics.
Qualitative versus Quantitative Research
The objective of this book is to fill the gap combining several studies from qualitative and quantitative research methods. The various chapters presented here follow several approaches that researchers explore in different context. This book intends to contribute to better understanding of the application areas of qualitative research method and to show how these business practices in social sciences can stimulate in various areas.
Research Methods in Library and Information Science
The seventh edition of this frequently adopted textbook features new or expanded sections on social justice research, data analysis software, scholarly identity research, social networking, data science, and data visualization, among other topics. It continues to include discipline experts' voices. The revised seventh edition of this popular text provides instruction and guidance for professionals and students in library and information science who want to conduct research and publish findings, as well as for practicing professionals who want a broad overview of the current literature. Providing a broad introduction to research design, the authors include principles, data collection techniqu...
Strategic Innovative Marketing
This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on inf...
Entrepreneurship
Entrepreneurship has been seen as a phenomenon allowing economic development, job creation, increased productivity and innovation, but many studies do not include the causes of these events. Consequently, the objective of this book is to fill this gap by combining several studies from more practice-oriented perspectives. The various chapters presented here follow several approaches which researchers explore in different contexts and link to specific experiences in entrepreneurship. This book intends to contribute to better understanding of the phenomenon of entrepreneurship and innovation, and to show how these business practices can stimulate economic development in various countries and regions worldwide.
Bridging Research and Library Practice
Bridging the gap between research and practice communities is more pertinent than ever because of the need for evidence in developing and evaluating library services and programs. The gap between research and library practice has been discussed in the library and information science (LIS) field for almost two decades. The issues range from limited transfer of ideas from research into practice to a lack of education in research methods for library practitioners. This book introduces new voices from international research and practice communities into the discussion and contributes to the debate about the research-practice divide. Education and continuing training in research methods from inte...
InTraders Uluslararası Ticaret Kongresi = InTraders international conference on international trade (II. : 2018: Sakarya)
I am gratified to have the honor to put forward the vote of thanks to all the Congressional Coordinators, Congressional Committees, Writers and Authors who provided the intensive work performnace for the Congress under the academic presidency of Sakarya University, and SUBÜ Kaynarca School of Applied Sciences, Turkey. First of all, i would like to convey my special thanks to the honorable Keynote Speakers; Dear Prof. Dr. Fatih Savaşan, Rector, Sakarya University Dear Mr. Bilal Khan Pasha, Consul General of Pakistan in İstanbul (Turkey) Dear Yüksel Avşar, Vice Chairman of The Management Board, Sakarya Chamber of Industry Trade Dear Liza Alili Sulejmani, Assist., International Balkan Univ...
II. InTradersUluslararası Ticaret Kongresi Kongre Kitabı The Second InTraders International Conference on International Trade Conference Book
Training and development is one of the major issues in every organization. It is the only way to develop organizational intellectual property. Through the development of employee knowledge, skills, ability, competencies and performance, training provide benefits to the employees and organization The role of training and development programs and practices empower top managements to construct healthier working environment that improves and increase the level of motivation, commitment and loyalty of employees to their performance. Our study focuses to find out the impact of training and development on nurses’ and technical staffs’ performance and on their work motivation in secondary health...
Innovation and Global Issues 1: Extended Abstracts Book
It is a valuable academic work that contains extended abstracts of the academic studies presented within the scope of Innovation and Global Issues Congress I in Patara Antique city and includes multidisciplinary studies. Innovation and Global Issues Congress I kapsamında sunulan akademik çalışmaların geniş özet metinlerinin bulunduğu, multidisipliner çalışmalar içeren değerli akademik bir eserdir.
First InTraders International Conference on International Trade Conference Book
I am gratified to have the honor to put forward the vote of thanks to all the Congressional Coordinators, Congressional Committees, Writers and Authors who provided the intensive work performnace for the Congress under the academic presidency of Sakarya University, Kaynarca School of Applied Sciences, Turkey. First of all, i would like to convey my special thanks to the honorable Director of School, Chairman of Conference Assoc. Prof. Dr. İrfan Haşlak, International Trade and Logistics Department and the Director, Co-Chairman of Conference PhD. Faculty Member Mustafa Yılmaz for their great support and presidency. In 2016, the preparations for the InTraders Academic Platform begans. Firstl...
