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Women in Greek Advertisements in the 1960s
Between the poles of the Cold War era’s sales promotion standards, print advertising thrived in Greece in the 1960s, particularly as it related to female consumption. What are the similarities between American women as protagonists in the world of advertising and women as consumers in 1960s Greece? Are the women portrayed in print advertisements nothing but “hybrids” of the American consumption model and the Greek consumerism boom of the era? What were the technical and esthetic, but also social and cultural connotations of female advertising in Greece at that time? How do they reflect women’s position in society? Through a detailed, historical case study with a wealth of illustrations and a concise analysis of advertising communication, this book investigates hitherto unknown data, and shows the importance of the role of Greek women, not only as consumers, but primarily as protagonists in the formation of a new consumption model which had been imported from the United States.
The Oxford Handbook of Modern Greek Politics
The Oxford Handbook of Modern Greek Politics is a major new contribution to the study of contemporary European and Greek politics. This edited volume contains 43 chapters written by Greek and foreign academics foremost in their field. After an introductory section, offering a frame of analysis, the volume includes sections on political institutions, traditions and party families, political and social interest groups, policy-making and policy sectors, external relations, and Greece's most important political leaders of the period between the 1974 transition to democracy and today. It will be an invaluable reference for scholars, new and established, as well as for the informed reader around t...
The United States and Greek-Turkish Relations
This book examines the role of the United States in Greek–Turkish relations and fills an important gap in alliance theory regarding the guardian’s dilemma. The strategy of a great power involves not only tackling threats from enemies, but also dealing with problems that arise between allies. Every time Greece and Turkey threatened to go to war against each other, the United States had to effectively restrain its two strategic allies without straining relations with either one of them. This book explores how the United States responded to the guardian’s dilemma in six crises during the Cold War, pursuing a policy of dual restraint to prevent an intra-alliance conflict, mitigate the consequences of each crisis, and maintain effective control of the Rimland Bridge. From a neoclassical-realist standpoint, the book examines how the United States responded to each Greek–Turkish crisis, for what reasons, and with what results. It will be of interest to scholars of foreign policy, security studies, geopolitics, and international relations.
Britain, Greece and the Colonels, 1967-74
The long history of Anglo-Greek relations has deservedly attracted much attention. One of its most controversial -- yet least explored -- phases was that spanning the Greek Colonels' seven-year military junta, from 1967-74. Drawing on a corpus of diverse, original and largely primary material, Maragkou provides the first comprehensive analysis of British policy towards Greece during this tumultuous era. Not only does she contribute to the historiography of Anglo- Greek relations, but her book also serves as a case study of British foreign policy within the Cold War. And by demonstrating that national history can be best understood by analyzing the relationship between a nation state and fact...
Greeks in Turkey
This book provides a solid and critical historical examination of the endorsement, development and course of Greek nationalism among the lay/clerical leadership of the Greek Orthodox minority of Istanbul during the last phase of the dissolution of the Ottoman Empire and the first years of the newly established Republic of Turkey. The focus is on the political role played by the ethnocentric communal elite, who actively championed the Greek nationalist plan of the Megali Idea (Great Idea). Based on a comparative investigation and synthesis of a wide array of Greek and British archival sources the book engages with the various stages of Constantinopolitan Greek elite nationalism in Turkey and ...
The Balkans in the Cold War
Positioned on the fault line between two competing Cold War ideological and military alliances, and entangled in ethnic, cultural and religious diversity, the Balkan region offers a particularly interesting case for the study of the global Cold War system. This book explores the origins, unfolding and impact of the Cold War on the Balkans on the one hand, and the importance of regional realities and pressures on the other. Fifteen contributors from history, international relations, and political science address a series of complex issues rarely covered in one volume, namely the Balkans and the creation of the Cold War order; Military alliances and the Balkans; uneasy relations with the Superpowers; Balkan dilemmas in the 1970s and 1980s and the ‘significant other’ – the EEC; and identity, culture and ideology. The book’s particular contribution to the scholarship of the Cold War is that it draws on extensive multi-archival research of both regional and American, ex-Soviet and Western European archives.
A Pacifist's Life and Death
The shadow of a man standing on the back of a three-wheel pickup truck and smashing with a club the head of another man without the police even pretending to chase the killers was to haunt Greeks for many years. With hindsight, it seemed uncannily like a foretaste of what awaited Greece when the Junta stepped in on April 1967, and put a brutal end to all its democratic illusions. Using written and oral evidence, this book weaves a narrative of the life and death of Grigorios Lambrakis: athletic champion, doctor, politician and Greece’s most committed defender of democracy and peace of the post-Civil War period. It surveys the destiny of a people at key historical junctures, probes their ab...
The Greek Gastarbeiter in the Federal Republic of Germany (1960–1974)
Was migration to Germany a blessing or a curse? The main argument of this book is that the Greek state conceived labor migration as a traineeship into Europeanization with its shiny varnish of progress. Jumping on a fully packed train to West Germany meant leaving the past behind. However, the tensed Cold War realities left no space for illusions; specters of the Nazi past and the Greek Civil War still haunted them all. Adopting a transnational approach, this monograph retargets attention to the sending state by exploring how the Greek Gastarbeiter’s welfare was intrinsically connected with their homeland through its exercise of long-distance nationalism. Apart from its fresh take in postwar migration, the book also addresses methodological challenges in creative ways. The narrative alternates between the macro- and the micro-level, including subnational and transnational actors and integrating a diverse set of primary sources and voices. Avoiding the trap of exceptionalism, it contextualizes the Greek case in the Mediterranean and Southeast European experience.
Redefining Greek–US Relations, 1974–1980
This book provides the first bilateral study of Greek–US relations during Greece’s transition to democracy in the second half of the 1970s. Following the 1974 Cyprus crisis, which led to the collapse of the Greek dictatorship and Athens’ partial withdrawal from NATO, many scholars have claimed that Greece moved away from the United States. This book explicitly rejects this view. It argues that Greek political leaders continued to view close relations with the United States as an integral part of Greek national security despite the disappointment felt during the Turkish invasion of Cyprus. At the same time, the Greek leadership could not overlook the anti-American movement, and had to r...
Modern Greece
Modern Greece: A History since 1821 is a chronologicalaccount of the political, economic, social, and cultural history ofGreece, from the birth of the Greek state in 1821 to 2008 by twoleading authorities. Pioneering and wide-ranging study of modern Greece, whichincorporates the most recent Greek scholarship Sets the history of modern Greece within the context of a broadgeo-political framework Includes detailed portraits of leading Greek politicians Provides in-depth considerations on the profound economic andsocial changes that have occurred as a result of Greece’s EUmembership
