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Nonprofit and Business Sector Collaboration
Business managers: are you considering supporting a worthy cause? Nonprofit administrators: are you considering looking for a corporate partner? Examine ways to reap the benefits—while avoiding the sometimes-hidden pitfalls—of these partnerships! In the last decade, cooperation between businesses and nonprofit organizations has increased dramatically. Businesses, no longer content to simply make contribution to worthy causes, are now working with nonprofits in ways that help them increase their visibility and reach new consumer groups. In this book, top researchers explore the how, why, and when of this kind of collaboration. In addition to examining the various types of relationships th...
Marketing Communications for Local Nonprofit Organizations
Help your nonprofit organization keep up with the competition!As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximu...
The Oxford Handbook of U.S. Women's Social Movement Activism
The Oxford Handbook of U.S. Women's Social Movement Activism provides a comprehensive examination of scholarly research and knowledge on a variety of aspects of women's collective activism in the United States, tracing both continuities and critical changes over time.
Partnerships the Nonprofit Way
Collaboration and partnership are well-known characteristics of the nonprofit sector, as well as important tools of public policy and for creating public value. But how do nonprofits form successful partnerships? From the perspective of nonprofit practice, the conditions leading to collaboration and partnership are seldom ideal. Nonprofit executives contemplating interorganizational cooperation, collaboration, networks, partnership, and merger face a bewildering array of challenges. In Partnerships the Nonprofit Way: What Matters, What Doesn't, the authors share the success and failures of 52 nonprofit leaders. By depicting and contextualizing nonprofit organization characteristics and practices that make collaboration successful, the authors propose new theory and partnership principles that challenge conventional concepts centered on contractual fulfillment and accountability, and provide practical advice that can assist nonprofit leaders and others in creating and sustaining strategic, mutually beneficial partnerships of their own.
Social Entrepreneurship
Tackling one of the hottest topics in business today, experts share practical insights about how to finance, market, manage, and assess a social entrepreneurship venture to create a new organization that can do well and do good. Social entrepreneurship is the practice of using the mindset, tools, techniques, and processes of entrepreneurship to confront pressing social issues—an intriguing concept that American business is just beginning to understand. Social Entrepreneurship: How Businesses Can Transform Society brings together a group of expert contributors who offer the very latest thinking about the tremendous potential of this rapidly growing field. Unlike other books on the subject t...
Green Business
Annotation Presenting 150 signed entries, this book provides an overview of key principles, approaches, strategies, and tools businesses have used to reduce environmental impacts and contribute to sustainability.
Marketing, Technology and Customer Commitment in the New Economy
This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Gender, Development and Globalization
Gender, Development, and Globalization is the leading primer on global feminist economics and development. Lourdes Benería, a pioneer in the field of feminist economics, is joined in this second edition by Gunseli Berik and Maria Floro to update the text to reflect the major theoretical, empirical, and methodological contributions and global developments in the last decade. Its interdisciplinary investigation remains accessible to a broad audience interested in an analytical treatment of the impact of globalization processes on development and wellbeing in general and on social and gender equality in particular. The revision will continue to provide a wide-ranging discussion of the strategi...
The Regulation of Social Media Influencers
In today’s society, the power of someone’s reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2000 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada.
