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Indian Business Case Studies Volume VIII
It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.
Introduction to Human Resource Management
Co-written by an HR lecturer and an HR practitioner, this introductory textbook provides academic and practical insights which convey the reality of human resource management. The range of real life cases and learning features enables students to quickly understand the issues in practice as well as theory, and brings the subject to life.
Encyclopedia of Indian Cinema
The largest film industry in the world after Hollywood is celebrated in this updated and expanded edition of a now classic work of reference. Covering the full range of Indian film, this new revised edition of the Encyclopedia of Indian Cinema includes vastly expanded coverage of mainstream productions from the 1970s to the 1990s and, for the first time, a comprehensive name index. Illustrated throughout, there is no comparable guide to the incredible vitality and diversity of historical and contemporary Indian film.
Marketing
How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and spec...
The Contemporary Indian Family
This book analyses the dynamics of the development of family structure in India over the past few decades. It captures the diversities and challenges of contemporary families and provides a culture and region-specific overview of how families adapt and change generationally. The book explores the paradigms of understanding family life in India through illustrations which trace patterns of family formations in the context of large-scale social, economic and media-driven changes. Besides discussing the ongoing debates on the sociology of family, the chapters in this volume also look at diverse families experiencing poverty, conflict and displacement and demystifies families with members having a disability or non-normative sexual orientation. The book will be useful to students and researchers of various disciplines, such as sociology, social work, family studies, women’s studies and anthropology.
Innovations in Electrical and Electronics Engineering
This book is a collection of selected research papers presented at the International Conference on Innovations in Electrical and Electronics Engineering (ICIEEE 2019), which was organized by the Guru Nanak Institutions, Ibrahimpatnam, Hyderabad, Telangana, India, on July 26–27, 2019. The book highlights the latest developments in electrical and electronics engineering, especially in the areas of power systems, power electronics, control systems, electrical machinery, and renewable energy. The solutions discussed here will encourage and inspire researchers, industry professionals, and policymakers to put these methods into practice.
Advertising Management
The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006. Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising.
Spirituality, Culture, and Development
This book explores culture, development, and spirituality from the perspective of social work. This framework serves as foundation and guides analytical deliberation through the use of case studies from around the world. With emerging trends in development, synchronistic synthesis between the inner self and interventions, it is anticipated to contribute to advancing well-being of all people. The book reflects global experiences from both the social work professions and development practitioner’s perspectives, as it pertains to economic and social development. The book serves as a guide to those who want to better understand and incorporate spirituality into successful social work interventions, practice, and research. It examines social development in the daily lives of children and families by looking at larger national and international phenomenon that can affect the well-being of communities. The book further discusses natural disasters, poverty, war, migration, human trafficking, war, violence and other factors with suggestions of innovative global interventions that have been utilized to assist diverse marginalized groups and communities.
Marketing
Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication campaigns, or how a department store can channel its business online? What can you learn from these practices and how could it influence your career, whether in marketing or not? Marketing, 4th edition, will provide the skills vital to successfully engaging with marketing across all areas of society, from dealing with skeptical consumers, moving a business online, and deciding which pricing strategy to adopt, through to the ethical implications of marketing to children, and being aware of how to use social networking sites to a business...
Encyclopaedia of Indian Cinema
Drawing on the work of a large team of specialists, this book contains 500 entries on all the leading directors, stars, studios and genres in Indian cinema. In addition to comprehensive filmographies, it also features 1450 entries on key films from all periods and regions, with cast and credits as well as concise critical evaluations. A chronicle of film history, together with basic production statistics and an index, complete the volume.
