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Marketing for Nonprofit Organizations
A comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. Covers important topics to non-profit professionals, ie branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals.
Marketing for Nonprofit Organizations
Successful nonprofit marketing will help organizations capture the attention of donors volunteers legislators and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing including branding social media market research and outcome measurements into the very fabric of an organizationa's mission. Landreth Grau integrates research-based insights and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs as well as nonprofit managers who are ready to explore new and innovative ways to support their organization. Features: insight sidebars detail research-based strategies and advice innovation sidebars present practice-based case studies and tips social media marketing for nonprofits; branding tools vignettes of real-life nonprofit organizations utilizing the concepts introduced in each chapter
Managing Nonprofit Organizations in a Policy World, Second Edition
Connecting everyday management skills to the policy world, this foundational textbook sheds new light on how nonprofit managers can better navigate policymaking and regulatory contexts to effectively lead their organizations. While it covers all of the nuts and bolts, what sets this book apart is how everyday management is tied to the broader view of how nonprofits can thrive within the increasingly intertwined public, private, and not-for-profit sectors. The Second Edition includes updated discussions of coronavirus and pandemic-related policy implications; regulations, sector statistics, and social media fundraising; new and updated case studies; and a new chapter on Philanthropy and Foundations.
The Jossey-Bass Handbook of Nonprofit Leadership and Management
An expansive discussion of the most current scholarship, theory, and best-practices in the field of nonprofit leadership and management In the newly revised fifth edition of The Jossey-Bass Handbook of Nonprofit Leadership and Management, veteran nonprofit leader and researcher Dr. David Renz, along with co-authors Fredrik Andresson and William Brown, deliver a comprehensive and up-to-date account of the research, theory, and practices influencing contemporary nonprofit organizations. The book contains a particular focus on the unique challenges confronting all modern nonprofit leaders, including the concept of accountability and the pressure to demonstrate concrete outcomes and results duri...
Creativity and Marketing
Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.
Social Entrepreneurship
Tackling one of the hottest topics in business today, experts share practical insights about how to finance, market, manage, and assess a social entrepreneurship venture to create a new organization that can do well and do good. Social entrepreneurship is the practice of using the mindset, tools, techniques, and processes of entrepreneurship to confront pressing social issues—an intriguing concept that American business is just beginning to understand. Social Entrepreneurship: How Businesses Can Transform Society brings together a group of expert contributors who offer the very latest thinking about the tremendous potential of this rapidly growing field. Unlike other books on the subject t...
Engagement in the City
Engagement in the City: How Arts and Culture Impact Development in Urban Areas provides readers with numerous examples of ways that the arts can contribute to community development. Through the diverse backgrounds of its contributing authors - representing artists, art educators, and public administration scholars – the role of arts is explored as a contributing factor in strengthening communities. The book shows that the arts have the potential to positively impact a wide variety of development interests, including economic, education, health, social capital, and of cultural. The book provides strategies and techniques for implementing successful arts-based projects, whether it be through public art initiatives, service-learning opportunities, or the development or cultural districts. Cross-sectoral collaboration is a key in many of these projects, making the book beneficial for artists and community leaders who seek ways to work together to improve their cities.
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.
Responsible People
This book brings the focus of corporate responsibility back to the people who are driving change in contemporary practice. Expanding current conceptualizations of CSR, the chapters come together to explore the work of a range of individuals in charge of CSR practices in contributing to societal good. Including topics such as leadership, social entrepreneurship, responsible management education, non-profit organizations and citizen activism, it aims to expand current mainstream understanding of the role individuals have in shaping CSR theory, practice, policies, and discourses.
Straight Talk about Professional Ethics, Second Edition
How does one make the right choices when faced with ethical dilemmas? Social service professionals use a unique set of principles to guide their decisions within a broad and complex array of situations. Straight Talk about Professional Ethics, Second Edition provides readers with the guidelines that will help them make decisions in a manner that is clinically and ethically effective. This book explains the seven core concepts that guide ethical practice in the helping professions: self-determination, informed consent, competence, confidentiality and privacy, attention to conflicts of interest, maintenance of professional boundaries, and professionalism and integrity. Developing a commitment to the ethics of a profession and an understanding of how those ethics apply to commonly occurring workplace situations is a major element of professional preparation.
