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Complete Guide to Internet Publicity
Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.
InfoWorld
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
The Price Paid
Tim Paine was the golden child of Australian cricket. Affectionately dubbed 'The Kid' by fans, Paine was the youngest-ever contracted player in Australia at 16 years old. The wicketkeeper-batsman rose to the captain's chair as the cleanskin new leadership after the furore of the ball-tampering incident in South Africa. Paine's three-year turn at Test captaincy was turbulent on the pitch, with a slew of narrow wins and close, tough results. Then, in November 2021, a sexting scandal saw him step down as Australia's Test captain, taking an indefinite break from the game. Paine was down - but not out. As the scandal has played out in the public spotlight, Paine has had to grapple with the effect of the aftermath on his marriage, his career and his reputation. He made a mistake - and has paid the price for it. A high price. In a frank, heartfelt autobiography, Tim Paine reflects on the highs and lows of his prestigious career, his time captaining the gentleman's game, what the baggy green means to him and the impact one choice can have on a life.
Set the Page on Fire
Discover the Tricks and Tools of the Pros Successful writers write, rather than just think about writing, talk about writing, or plan what they'll write when they get a cabin in the woods. Yet even accomplished writers sometimes get "blocked," losing access to their in-the-zone writing mind. Steve O'Keefe offers proven techniques and practices for jump-starting stalled ideas, honed during his many years of working in virtually every aspect of publishing. His innovative, often unconventional exercises will get you writing and accessing your own unique voice — a voice the world wants to read! Containing a career's worth of writing and publishing savvy, as well as the advice of expert authors gleaned from hundreds of interviews, Set the Page on Fire is the kind of nuts-and-bolts coaching and encouragement invaluable to novice and veteran writers alike.
The New Rules of Marketing and PR
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Oxford Dictionary of Humorous Quotations
Writer, broadcaster, and wit Gyles Brandreth has completely revised Ned Sherrin's classic collection of wisecracks, one-liners, and anecdotes. With over 1,000 new quotations from all media, it's easy to find hilarious quotes on subjects ranging from Argument to Diets, from Computers to The Weather. Add sparkle to your speeches and presentations, or just enjoy a good laugh in company with Oscar Wilde, Mark Twain, Joan Rivers, Kathy Lette, Frankie Boyle, and friends. 'Now we have the World Wide Web (the only thing I know of whose shortened form-www-takes three times longer to say than what it's short for)' Douglas Adams 'Not only is there no God, but try getting a plumber on weekends' Woody Allen 'Never go to bed mad. Stay up and fight' Phyllis Diller 'Having a baby is like getting a tattoo on your face. You really need to be certain it's what you want before you commit' Elizabeth Gilbert 'The trouble with having an open mind, of course, is that people will insist on coming along and trying to put things in it' Terry Pratchett 'Retreat, hell! We're only attacking in another direction' American general Oliver P. Smith
