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A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.
Never Done
Finally back in print, with a new Preface by the author, this lively, authoritative, and pathbreaking study considers the history of material advances and domestic service, the "women's separate sphere," and the respective influences of advertising, home economics, and women's entry into the workforce. "Never Done" begins by describing the household chores of nineteenth-century America: cooking at fireplaces and on cast-iron stoves, laundry done with boilers and flatirons, endless water-hauling and fire-tending, and so on. Strasser goes on to explain and explore how industrialization transformed the nature of women's work. Easing some tasks and eliminating others, new commercial processes inexorably altered women's daily lives and relationships--with each other and with those they served.
Getting and Spending
The developing history of consumption is not so much a separate field, as a prism through which many aspects of social and political life may be viewed. The essays in this collection represent a variety of approaches in Europe and America; yet their commonalities suggest recent directions in the scholarship, raising such themes as consumption and democracy, the development of a global economy, the role of the state, the centrality of consumption to Cold War politics, the importance of the Second World War as a historical divide, the language of consumption, the contexts of locality, race, ethnicity, gender, and class, and the environmental consequences of twentieth-century consumer society. Implicitly, and sometimes explicitly, they explore the role of the historian as social, political, and moral critic. The essays discuss products, corporate strategies, government policies, and ideas about consumption. Unlike other studies of twentieth-century consumption, this book provides international comparisons.
Social Justice Feminists in the United States and Germany
Women reformers in the United States and Germany maintained a brisk dialogue between 1885 and 1933. Drawing on one another's expertise, they sought to alleviate a wide array of social injustices generated by industrial capitalism, such as child labor and the exploitation of women in the workplace. This book presents and interprets documents from that exchange, most previously unknown to historians, which show how these interactions reflected the political cultures of the two nations. On both sides of the Atlantic, women reformers pursued social justice strategies. The documents discussed here reveal the influence of German factory legislation on debates in the United States, point out the differing contexts of the suffrage movement, compare pacifist and antipacifist reactions of women to World War I, and trace shifts in the feminist movements of both countries after the war. Social Justice Feminists in the United States and Germany provides insight into the efforts of American and German women over half a century of profound social change. Through their dialogue, these women explicate their larger political cultures and the place they occupied in them.
Commodifying Everything
First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.
Cultures of Obsolescence
Obsolescence is fundamental to the experience of modernity, not simply one dimension of an economic system. The contributors to this book investigate obsolescence as a historical phenomenon, an aesthetic practice, and an affective mode.
Sound in the Age of Mechanical Reproduction
During the twentieth century sound underwent a dramatic transformation as new technologies and social practices challenged conventional aural experience. As a result, sound functioned as a means to exert social, cultural, and political power in unprecedented and unexpected ways. The fleeting nature of sound has long made it a difficult topic for historical study, but innovative scholars have recently begun to analyze the sonic traces of the past using innovative approaches. Sound in the Age of Mechanical Reproduction investigates sound as part of the social construction of historical experience and as an element of the sensory relationship people have to the world, showing how hearing and li...
Who Built America?: Since 1877
Based on the original edition authored by Bruce Levine....[et al.] published in 1981.
