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Progress in Tourism Marketing
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for informati...
My Road of Life
"My Road of Life" is his last work written during the Soviet rule. This book treasures love; love of everyone, love to motherland, history, culture. The book speaks out for the whole Azerbaijani people expressing its benevolent nature and good will. The 90s of the last century marked Azerbaijans history with independence from the Soviet regime and greatly contributed to introduce "My Road of Life" as one of the cult books of those times, spreading thoughts and spirit of liberty, independence, nations self-governance. Fighters for independence used to came to The Liberty Square in Baku with this book in their hands to demand the end of the authoritarian Soviet dominance. The book encouraged the young generation of those times to rise and wage the just struggle for future and signaled the complete destruction of the humiliating Soviet dictatorship. Today "My Road of Life" is a versed relic echoing the ardent freedom-loving spirit of the Azerbaijani people on their long way to hard-fought victory.
Regional Economic Development in the Balkan Region
This edited volume brings together original scientific studies on current economic and developmental issues in the Balkan region, and is composed of papers by 25 authors from seven different countries. The Balkan region has gained significant interest in recent years due to its location and strategic position, representing a doorway to Europe, and the region’s stability and progress have direct consequences on various European countries. Because of this strategic position, there is currently much debate regarding a potential partnership of the Balkan states with the European Union. This book offers insights into the current economic and developmental status of the countries in this region,...
The Routledge Handbook of Halal Hospitality and Islamic Tourism
The Routledge Handbook of Halal Hospitality and Islamic Tourism provides a greater understanding of the current debates associated with Islamic tourism and halal hospitality in the context of businesses, communities, destinations, and the wider socio-political context. It therefore sheds substantial light on one of the most significant travel and consumer markets in the world today and the important role of religion in contemporary hospitality and tourism. The book examines halal hospitality and lodging, Islamic markets, product developments, heritage, certification, and emerging and future trends and issues. It integrates case studies from a range of countries and destinations and in doing ...
Handbook of Tourist Behavior
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.
Directory of Scholarly Journals in Turkey
Scholarly journals are the capillaries of the scientific world, ensuring the circulation of knowledge. Moreover, scholarly journals guide and indicate the scientific development in an academic field of study or in a country. Scholarly journals, which transfer and spread scientific information, are intended to properly fulfill their functions, preventing the transfer of imperfect or incorrect information to the science world. Significant issues are, therefore, inevitable in the characteristics of scientific studies in such disciplines and countries where the scholarly journals do not fulfill their functions properly. This study encompasses all scholarly journals published in Turkey in all fields of science and other disciplines. The reference questions in this study are grouped under three main categories: the contact and publication information, article evaluation, and publishing information. The number of journals in this present study totals 1,910.
The Sharing Economy in Europe
This open access book considers the development of the sharing and collaborative economy with a European focus, mapping across economic sectors, and country-specific case studies. It looks at the roles the sharing economy plays in sharing and redistribution of goods and services across the population in order to maximise their functionality, monetary exchange, and other aspects important to societies. It also looks at the place of the sharing economy among various policies and how the contexts of public policies, legislation, digital platforms, and other infrastructure interrelate with the development and function of the sharing economy. The book will help in understanding the future (sharin...
Current Issues in Hospitality and Tourism
Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy probl
Enhancing Customer Experience in the Service Industry
This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world—the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives. Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples.
