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Strategic Communication in Context: Theoretical Debates and Applied Research
Strategic communication is becoming more relevant in communication sciences, though it needs to deepen its reflective practices, especially considering its potential in a VUCA world — volatile, uncertain, complex and ambiguous. The capillary, holistic and result-oriented nature that portrays this scientific field has led to the imperative of expanding knowledge about the different approaches, methodologies and impacts in all kinds of organisations when strategic communication is applied. Therefore Strategic Communication in Context: Theoretical Debates and Applied Research assembles several studies and essays by renowned authors who explore the topic from different angles, thus testing the elasticity of the concept. Moreover, this group of authors represents various schools of thought and geographies, making this book particularly rich and cross-disciplinary.
Measuring the Effectiveness of Organizational Development Strategies During Unprecedented Times
The COVID-19 pandemic severely impacted businesses and markets across the globe, causing millions of people to lose their jobs as many sectors struggled financially. In addition to addressing global social, environmental, and economic issues, businesses help economies exist, survive, and thrive. Understanding the ideation and processes of organizational development to improve company negative circumstances is crucial. Measuring the Effectiveness of Organizational Development Strategies During Unprecedented Times examines organizational development through the lenses of research and innovative practices contained within the fields of leadership and organizational development/change/design. Covering topics such as change management, learning and development systems, and emerging economies, this book is ideal for business leaders, entrepreneurs, human resource personnel, consultants, economists, government officials, policymakers, librarians, researchers, and more.
The Instigatory Theory of NGO Communication
By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.
Metaverse Applications for New Business Models and Disruptive Innovation
It is expected that the metaverse will be the next generation of the internet and its online activities and will serve as the foundation for a massive online business platform. Furthermore, it will alter people's behavior, which will have an impact on businesses' decisions to choose the metaverse as their primary business platform. Metaverse Applications for New Business Models and Disruptive Innovation showcases the most recent developments in the metaverse and their implications for business and considers the challenges and best practices of implementing this technology in business. Covering topics such as augmented reality, economics, security, and business models, this reference work is ideal for business owners, managers, computer scientists, researchers, scholars, academicians, practitioners, educators, and students.
Advances in Design and Digital Communication
This book reports on research findings and practical lessons featuring advances in: digital and interaction design; graphic design and branding; design strategies and methodologies; design education; society and communication in design practice; and other related areas. Gathering the proceedings of the 4th International Conference on Digital Design and Communication, Digicom 2020, held virtually on November 5-6, 2020, the book describes cutting-edge perspectives on and analysis of and solutions to challenges digital communication is currently presenting to society, institutions and brands. It offers a timely guide and a source of inspiration for designers of all kinds, including graphic, digital and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and entrepreneurs, as well as brand or corporate communication managers.
Trends and Advances in Information Systems and Technologies
This book includes a selection of papers from the 2018 World Conference on Information Systems and Technologies (WorldCIST'18), held in Naples, Italy on March27-29, 2018. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and the challenges of modern information systems and technologies research together with their technological development and applications. The main topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; N) Technologies for Biomedical Applications.
Strategic Communication for Non-Profit Organisations
Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of di...
Research and Innovation 2019
Research and innovation are two pillars that come together when universities are at stake. The expansion of the frontiers of human knowledge, in all areas and disciplines, is an irrefutable commitment of higher education institutions. Together with public and private entities, they are also committed to promoting knowledge transfer to society and the economy, in the form of new ideas, new products and new processes. Universities are supposed to transform ideas into value for society. To achieve these goals, higher education institutions have to assure their human resources are highly qualified, that they have an adequate atmosphere, that research is of high quality, and finally that adequate...
Building Smart and Sustainable Businesses With Transformative Technologies
The digital revolution has brought about a significant shift in the business landscape, making it crucial for organizations to adapt and leverage transformative technologies. However, many businesses struggle to effectively harness the potential of these technologies, hindering their success in the era of digital transformation. Moreover, the pressing need for sustainability adds another layer of complexity to this challenge, requiring businesses to develop innovative models that address both digital transformation and sustainability. Building Smart and Sustainable Businesses With Transformative Technologies by Hamed Nozari offers a comprehensive solution to this pressing problem. With exper...
MEDINFO 2019: Health and Wellbeing e-Networks for All
Combining and integrating cross-institutional data remains a challenge for both researchers and those involved in patient care. Patient-generated data can contribute precious information to healthcare professionals by enabling monitoring under normal life conditions and also helping patients play a more active role in their own care. This book presents the proceedings of MEDINFO 2019, the 17th World Congress on Medical and Health Informatics, held in Lyon, France, from 25 to 30 August 2019. The theme of this year’s conference was ‘Health and Wellbeing: E-Networks for All’, stressing the increasing importance of networks in healthcare on the one hand, and the patient-centered perspectiv...
