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Cincinnati Magazine
Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.
Advances in Electronic Marketing
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
Ghostgirl: Lovesick
Before she can rest in peace, Charlotte Usher must return to the tragic site of her death: High School. On the brink of Dead Ed graduation, Charlotte and her fellow classmates learn they have one last mission to complete before gaining entrance to the much-anticipated afterlife: Observe one designated teen with an unexplained problem and help said-troubled teen by Prom. For the life of her, Charlotte can't imagine why she has been assigned to help Damen, last year's Homecoming King and her former fatal crush. To make matters worse, her boyfriend Eric is sent to look after her best (breathing) friend Scarlet, who has since ditched her goth girl image for a girlier look that turns more heads than just her boyfriend Damen's. Charlotte would die (again) for love. But when her only chance at an afterlife means having to face the dreaded, all-too-familiar pains of being invisible, it may be too much for her to handle.
Cutting-edge Social Media Approaches to Business Education
Our current students are digital natives, born into a world of widespread online sharing. Aligning the technologies we use in our courses with their skills and approaches to collaborative learning is an opportunity we should take. The new media share text, images, audio and video material rapidly and interactively. This volume will provide an overview of these new social media including Skype, YouTube, Flickr, blogging, LinkedIn, Facebook, and Twitter. Examples and cases of how instructors around the world are meaningfully incorporating them into their management, marketing, and other business courses are provided. One of the more robust trends is the use of three-dimensional immersive virtu...
The Real World Guide to Fashion Selling and Management
Provides the kind of examples and information that lead to success in the fashion retail world, including the characteristics of great salespeople, using digital and social media, and adapting to change in the fashion marketplace.
E-Services
The volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.
Business-to-Business Marketing
Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles;, new processes for selling, distribution, and customer service; increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships. Separate chapters are devoted to buying decisions, market research and analysis, and purchasing practices, including treatment of the latest technological developments in just-in-time systems, Web-based procurement, and enterprise resource planning and manufacturing systems. Each chapter includes illustrations of real world marketing issues, key concepts, learning objectives, and discussion questions.
ghostgirl
Now I lay me down to sleep, I pray the Lord my soul to keep. And if I should die before I awake, I pray the popular attend my wake. Charlotte Usher feels practically invisible at school, and then one day she really is invisible. Even worse: she's dead. And all because she choked on a gummy bear. But being dead doesn't stop Charlotte from wanting to be popular; it just makes her more creative about achieving her goal. If you thought high school was a matter of life or death, wait till you see just how true that is. In this satirical, yet heartfelt novel, Hurley explores the invisibility we all feel at some times and the lengths we'll go to be seen. Praise for ghostgirl: * Polished dark-and-de...
